This is a fully remote position, open to applicants in Germany.

• Oversee the strategic and operational advancement of the CRM.

• Lead a small team of currently 1–3 individuals both professionally and personally.

• Implement campaigns, flows, and automations in a hands-on manner.

• Ensure quality assurance prior to any dispatch.

• Professionalize CRM flows and balance automated and manual campaigns.

• Guarantee technical accuracy with triggers, segmentation, and deliverability.

• Establish A/B testing and document insights gained.

• Develop processes for planning and executing CRM campaigns.

• Collaborate with design and content to create templates and tonal guidelines.

• Define and manage KPIs such as retention, CLV, and repeat rate.

• Create and maintain the CRM roadmap, forecasts, and reporting.

• Identify, conceptualize, and implement new CRM formats and potentials.

• Work cross-functionally with Brand, Performance, and Shop teams.

• Share results transparently and based on data within the organization.

• Experience in strategically and operationally managing CRM.

• Familiarity with Klaviyo or similar CRM platforms.

• Experience in leading a small team or have the willingness and personality for it.

• Data-driven approach to work with KPIs such as retention rate, CLV, and reactivation.

• Entrepreneurial mindset with prioritization based on value contribution and profitability.

• Hands-on mentality and high standards of quality.

• Strong communication skills and the ability to make independent decisions.

• Fluent in German.

• Knowledge of English is a plus.

• 100% remote setup within Germany.

• Up to 90 days per year working from abroad within the EU.

• Flexible working hours.

• 30 days of vacation per year.

• Company pension scheme based on ETFs.

• Access to professional coaching, sessions, and content via OpenUp.

• Employee discount on NATURTREU products.

• Summer and Christmas parties.

• Opportunities for professional and personal development.

Teamlead CRM

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