CRM Marketing Lead – Communications Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and enhance engagement strategies for Go365 + Stars journeys

• Create audience, messaging, personalization, channel, and engagement strategies for AXP journey design and execution

• Establish journey frameworks that pinpoint desired member behaviors, engagement opportunities, and measurable outcomes

• Ensure strategies are reflective of member insights, business priorities, and performance data

• Own the learning agenda, which includes hypotheses, testing priorities, optimization opportunities, and strategic recommendations

• Collaborate with Marketing Analytics on measurement frameworks and performance evaluation

• Convert data, experimental results, and member insights into actionable recommendations

• Advise the Pod Lead and marketing pod on journey priorities, engagement strategies, and optimization decisions

• Align strategy, measurement, and execution with analytics, business, and cross-functional stakeholders

• Work collaboratively across marketing, analytics, product, business, and channel teams

• Present strategic recommendations, performance insights, and growth opportunities to stakeholders and leadership

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or 4+ years of equivalent relevant experience

• 5+ years of experience in marketing strategy, lifecycle marketing, CRM marketing, customer engagement, retention marketing, or related disciplines

• Proven experience in developing data-driven marketing strategies for customer or member journey design and optimization

• Track record of transforming customer insights, business objectives, and performance data into actionable marketing strategies

• Experience enhancing marketing performance through testing, experimentation, personalization, and continuous optimization

• Strong analytical skills and comfort with interpreting performance data

• Experience in influencing cross-functional teams and fostering alignment in matrixed or agile environments

• Exceptional skills in communication, facilitation, prioritization, stakeholder management, and problem-solving

• Ability to exert influence without direct authority and build accountability across diverse teams

• Availability to work Eastern Standard Time hours

• Willingness to travel up to 10%

• Minimum home internet speed of 25 Mbps download and 10 Mbps upload

• Dedicated workspace free from interruptions to protect member PHI/HIPAA information

• Preferred: experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or regulated industries

• Preferred: familiarity with AXP, Adobe Journey Optimizer, or similar journey orchestration platforms

• Preferred: understanding of customer data platforms, Next Best Action frameworks, decisioning strategies, or advanced personalization

• Preferred: experience in developing learning agendas and testing and measurement plans

• Preferred: experience working within agile marketing pods or cross-functional journey teams

🏝️ Benefits

• Bonus incentive plan based on company and/or individual performance

• Medical benefits

• Dental benefits

• Vision benefits

• 401(k) retirement savings plan

• Paid time off

• Company holidays

• Personal holidays

• Paid parental leave

• Paid caregiver leave

• Short-term disability

• Long-term disability

• Life insurance

• Personal wellness support

• Healthcare decision support for employees and families

• Occasional travel to Humana offices for training or meetings