Strategic Product Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, oversee, and execute an annual strategic plan, marketing plan, and budget, ensuring all initiatives align with the company's objectives.

• Accountable for predicting line revenue and profitability by analyzing internal capabilities, market demand, and competitive data.

• Oversee and guide the commercialization of products, including sales strategies that emphasize solution differentiation, pricing assessments, advertising techniques, marketing strategies, competitive analysis, and cost/benefit evaluations for solution participants.

• Collaborate with Marketing Services to design and produce advertising and promotional content for products and solutions aimed at member credit unions and consumers.

• Work alongside member credit unions and advisory group credit unions to conduct market evaluations, research, surveys, focus groups, and pilot tests.

• Serve as a specialist on market trends affecting solution offerings to optimize market opportunities and mitigate competitive impacts.

• Generate and disseminate thought leadership on trends and usage regarding assigned product lines.

• Ensure the effective communication of essential information to internal teams and external member-owners about new initiatives and existing enhancements of solutions.

• Lead and engage in meetings to assist executive committees during development phases, tracking and communicating progress; participate in various advisory groups or committees involving Velera, vendors, partners, and financial institution executives.

• Stay informed about the latest industry trends and incorporate them into the product line when suitable; advise credit unions on best practices related to products.

• Communicate and regularly update senior leadership on solution performance metrics.

• Represent and assist Velera staff at sales meetings, vendor and partner gatherings, trade shows, site visits to financial institutions, and association events.

• Oversee the creation of product documentation, procedures, training, and marketing materials.

• Conduct technical evaluations, establish technical product direction, and guide development initiatives.

• Perform other assigned responsibilities.

⛳️ Requirements

• A Bachelor’s degree in Business, Marketing, Technology, or a related field, or an equivalent combination of education and experience is required.

• A minimum of seven (7) years of experience in product management, agile project management, product marketing, technical product implementations, and/or business systems analysis for technical products is required, including at least two (2) years in product management.

• Proven experience in product budgeting and forecasting is necessary.

• Familiarity with the financial sector, credit union industry, and core or account processing is mandatory.

🏝️ Benefits

• Competitive wages

• Medical with telemedicine

• Dental and Vision

• Basic and Optional Life Insurance

• Paid Time Off (PTO)

• Maternity, Parental, Family Care

• Community Volunteer Time Off

• 12 Paid Holidays

• Company Paid Disability Insurance

• 401k (with employer match)

• Health Savings Accounts (HSA) with company contributions

• Flexible Spending Accounts (FSA)

• Supplemental Insurance

• Mental Health and well-being: Employee Assistance Program (EAP)

• Tuition Reimbursement

• Wellness program