This is a fully remote position, open to applicants in United States.

📋 Description

• Define and take ownership of how Alpaca evaluates and enhances the entire customer journey, spanning from acquisition and activation to retention and monetization.

• Examine acquisition, activation, retention, referral, and monetization throughout the complete user journey to pinpoint high-impact growth opportunities.

• Design and implement A/B tests and causal/incrementality studies focused on onboarding, activation, funding conversion, pricing, lifecycle/CRM campaigns, and referral loops.

• Establish experimentation guardrails, metrics, and self-serve tools.

• Develop retention/cohort analyses, churn and LTV models, as well as CAC/payback and unit-economics perspectives, along with growth forecasts.

• Utilize attribution, incrementality testing, and channel/marketing-mix analysis to inform acquisition spending, CAC, and payback periods.

• Set and uphold activation, retention, engagement, and monetization metrics, collaborating with analytics engineering on governed metrics and dashboards.

• Collaborate with Product, Marketing, Sales, Engineering, and Finance to influence strategy and decision-making.

• Craft visualizations and narratives for cross-functional partners and senior leadership.

• Operationalize self-serve and agentic growth analytics.

• Mentor data scientists and analysts while contributing to data-driven growth standards.

⛳️ Requirements

• Demonstrated expertise in growth and/or product analytics and data science, coupled with a solid foundation in statistical analysis and experimentation.

• Direct experience in growth/funnel analytics, including acquisition, activation, retention/churn, LTV/CAC, cohort analysis, and lifecycle/CRM analytics.

• Proficiency in designing and developing experimentation tools and frameworks for reliable A/B tests and causal-inference/incrementality analyses.

• Knowledge of marketing measurement techniques—such as attribution, incrementality, or marketing-mix modeling—is a significant advantage.