Specialty Market Strategy – Product Development

This is a fully remote position, open to applicants in Idaho.

📋 Description

• Spearhead the creation and execution of data-driven product strategies and roadmaps that enhance the company's product offerings across various market segments while aligning with corporate goals and establishing market differentiation.

• Cultivate consensus, implement, and oversee best practices for product development, ensuring solutions are perceived as innovative, user-focused, and grounded in quantifiable market insights.

• Apply change management principles relevant to product rollouts, encompassing communication planning, stakeholder alignment, and impact assessments.

• Manage the product portfolio and formulate product roadmaps to guarantee alignment with strategic priorities, resource distribution, and return on investment (ROI).

• Act as a vital point of coordination, collaborating with cross-functional stakeholders to guide ideation, validation, launch, refinement, and discontinuation processes.

• Ensure prompt and high-caliber go-to-market execution by providing standard tools and practices for successful adoption and implementation.

• Perform formal and informal market research and competitive analysis to uncover trends and shape product strategy decisions.

• Remain updated on industry, marketplace, and legal developments and their implications for the business.

• Convert current and emerging market demands into product expansions, enhancements, or new product concepts/business cases.

• Champion the customer's voice throughout the product lifecycle.

• Lead and/or guide stakeholder feedback sessions and assist in synthesizing insights for market-informed product initiatives.

• Create product roadmaps based on the product vision and market research findings.

• Foster cross-functional understanding and support for product governance frameworks to ensure compliance with processes, decision quality, and repeatability.

• Collaborate with managers responsible for products, projects, and solutions to secure the necessary resources for success.

• Define, monitor, analyze, and report key performance indicators (KPIs) to evaluate the success and impact of product strategies.

• Maintain ongoing communication and awareness throughout the organization as a central hub for the successful execution of key tactics supporting the strategy.

• Serve as the main point of contact for resolving project/product resource constraints and significant program issues.

• Plan and implement product launches and go-to-market strategies, including pricing models, bundling, messaging, and positioning strategies.

• Ensure effective market launch of the product that meets the needs of the target audience.

• Provide clear recommendations backed by structured problem-solving, financial reasoning, and trade-off analyses (such as build vs. buy), presented through executive-level presentations.

• Perform additional duties as assigned.

⛳️ Requirements

• A Bachelor’s degree in business, marketing, healthcare, or a closely related field, or equivalent work experience, is required.

• An MBA is preferred.

• A minimum of 7 years of experience in product management, strategy, or a related field is required.

• At least 5 years of experience in indirect influence, coaching, mentoring, and/or management is required.

• A minimum of 5 years of experience in health plans, PBM, pharmaceuticals, TPA, health tech, healthcare delivery, or the healthcare industry is preferred.

• Required experience and expertise in new product development, end-to-end product lifecycle management, project management, marketing, sales, and/or strategic planning.

• A proven record of tangible success, including leadership, collaboration, relationship-building, and management in a healthcare or related environment is required.

• Preferred experience in strategy consulting (professional services or internal strategy), product development, private equity, banking, corporate finance, corporate strategy, or equivalent roles.

• Familiarity with digital product development methodologies (Agile, iterative delivery, roadmap planning), even if not serving as a technical product owner, is preferred.

• Required experience in engaging with and communicating across multiple organizational levels, including executive levels.

• Demonstrated ability to navigate ambiguity, proactively identify issues, frame options, adapt or pivot as necessary, and recommend actionable paths forward is required.

• Commitment to participating in, adhering to, and supporting compliance program objectives while consistently interacting cooperatively and respectfully with colleagues.

🏝️ Benefits

• Comprehensive benefits package for Health, Dental, and Vision insurance.

• 20 days of paid time off.

• 4 weeks of paid parental leave.

• 9 paid holidays.

• 401K company match of up to 5% with no vesting requirement.

• Adoption Assistance Program.

• Flexible Spending Account.

• Educational Assistance Plan and Professional Membership support.

• Referral Bonus Program – up to $750!