Solutions Marketing Manager – Flow Cytometry

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the development of go-to-market strategy, positioning, and growth initiatives for the Flow Cytometry portfolio.

• Create messaging and value propositions that are based on real scientific workflows, customer challenges, and buyer requirements.

• Help identify target segments, buyer personas, key use cases, and growth opportunities for both sales-led and product-led initiatives.

• Collaborate with Product and Commercial GTM teams to craft sales strategies, product narratives, and market-facing communications.

• Support product launches, campaign implementations, and growth initiatives throughout the portfolio.

• Lead integrated marketing campaigns across various channels, including digital, email, webinars, content, paid media, and tradeshows/events.

• Enhance inbound demand through SEO, website optimization, campaign strategies, content programs, paid digital efforts, and conversion-centric initiatives.

• Take ownership of campaign strategies and execution that align with growth objectives in both PLG and SLG frameworks.

• Track and enhance conversion metrics across the entire marketing funnel, from awareness and engagement to trials, purchases, leads, opportunities, and revenue.

• Create programs that help users quickly comprehend product value and transition from trial to adoption, purchase, expansion, or sales engagement.

• Implement strategies aimed at attracting new users, boosting product adoption, and increasing revenue from online and self-service channels.

⛳️ Requirements

• Over 5 years of experience in flow cytometry, cytometry software, or a related life sciences/scientific field.

• Proven track record in developing and executing measurable marketing campaigns that generate leads, trials, pipeline, revenue, and customer engagement.

• Strong grasp of scientific buyer journeys, research workflows, and customer decision-making processes.

• Ability to convert technical and scientific concepts into engaging customer-facing messaging.

• Familiarity with contemporary digital marketing, inbound marketing, marketing automation, performance analytics, and campaign optimization.

• Experience in supporting both sales-led and product-led growth strategies.

• Background in marketing scientific software, bioinformatics, cytometry, or research technology solutions.

• Experience with PLG initiatives such as free trials, online purchases, onboarding journeys, lifecycle marketing, and self-service conversion.

• Proficiency in performance marketing channels including paid digital, SEO, email automation, webinar programs, and conversion optimization.

• Experience managing or assisting with marketing databases, segmentation, list growth, and campaign targeting.

• Familiarity with AI tools and a keen interest in utilizing AI to enhance marketing effectiveness.

• Experience supporting conferences, scientific events, tradeshows, and field marketing initiatives.

• Skilled in creating collateral and content that supports both marketing campaigns and sales discussions.

🏝️ Benefits

• Medical, Dental, Vision, Insurance

• Health Spending Accounts

• Wellness Benefits (Mental Health Apps and Fitness Perks)

• Company-paid Life and Disability Insurance

• 401k Retirement Plan (with 4% company match; immediate vesting)

• Flexible Time off Plan (for US exempt employees)