Social Strategist, Gaming, Streaming, Tabletop

This is a fully remote position, open to applicants in California.

📋 Description

• Create platform-specific social strategies that are deeply rooted in gaming, streaming, and tabletop culture.

• Recognize trends, significant moments, and discussions across platforms such as Instagram, TikTok, Twitch, YouTube, Discord, Reddit, and tabletop communities, as well as new and emerging platforms.

• Provide clear and culturally informed guidance to creative teams, respecting the intelligence of gaming and tabletop audiences.

• Maintain a strong understanding of the continuously changing landscape of gaming and tabletop platforms, esports, streaming tools, organized play, and creator economies.

• Develop and manage content calendars that effectively balance scheduled campaigns with real-time cultural relevance.

• Take ownership of calendar development and management for planned, reactive, and evergreen content.

• Handle day-to-day publishing tasks — including trafficking and uploading assets across owned channels (Instagram, TikTok, YouTube, Facebook, X).

• Oversee daily community presence and uphold the brand voice across owned channels and community spaces like Discord.

• Monitor community sentiment and engage authentically to maintain brand credibility in spaces that reward positive engagement and penalize negative interactions.

• Design measurement frameworks that extend beyond vanity metrics to illustrate genuine impact.

• Convert platform analytics and audience insights into actionable strategic recommendations.

• Provide mid- and post-campaign reports, adjusting strategies based on data findings.

• Collaborate with creators, streamers, and influencers — managing partnerships from initial outreach to final execution.

• Aid in social planning and coverage for live events and significant release moments.

• Engage in a weekly internal scrum and weekly client status meetings, along with ad hoc working sessions and written communications.

• Present strategies and outcomes to clients with clarity and assurance.

⛳️ Requirements

• 3–5 years of experience in social strategy, community management, or digital marketing, preferably in an agency setting.

• Extensive, demonstrable knowledge of gaming culture, including an understanding of VOD strategy and the varied community norms across platforms.

• Genuine expertise in tabletop gaming — fluency in tabletop communities, fandoms, release schedules, and organized play, as well as online audience behaviors.

• Practical experience with Twitch, YouTube, Discord, TikTok, and Instagram as a strategist, creator, moderator, or power user.

• Proven track record of developing social strategies that align brand objectives with authentic community engagement.

• Experience collaborating with creators and influencers, including partnership development and campaign execution.

• Strong analytical aptitude, with familiarity using social listening tools, platform analytics, and reporting dashboards.

• Exceptional writing capabilities — able to craft engaging briefs, sharp social posts, and persuasive client presentations.

• Comfort in presenting to clients and internal stakeholders, coupled with a collaborative and humble approach across different disciplines.

• Bonus: Experience in personal streaming or content creation; knowledge of esports, competitive gaming, and related communities (speedrunning, modding, cosplay); familiarity with emerging formats like VTubing, co-streaming, or interactive overlays.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance

• 401(k) with company match

• Unlimited paid time off

• Life Insurance (basic, voluntary & AD&D)

• Family Leave (parental leave)

• Short & Long Term Disability

• Hybrid Work Environment

• A collaborative, creative and fun work environment