Social Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, edit, and share captivating content across Instagram, TikTok, Facebook, YouTube, LinkedIn, and various other relevant social media channels.

• Generate a substantial volume of Instagram Reels, TikTok videos, YouTube Shorts, Stories, carousels, graphics, and social media posts.

• Create content promptly while ensuring adherence to brand quality and accuracy.

• Investigate trending videos, sounds, topics, formats, challenges, and content styles.

• Reproduce viral content that aligns with the brand’s offerings, voice, and target demographic.

• Craft compelling hooks for video content.

• Compose video titles, captions, descriptions, and calls-to-action.

• Perform hashtag, keyword, and topic research.

• Optimize content according to platform specifications, audience behaviors, and algorithms.

• Transform existing photos, videos, interviews, and long-form content into social media-friendly assets.

• Incorporate captions, subtitles, music, transitions, sound effects, graphics, and branding elements into videos.

• Establish and manage a social media content calendar.

• Schedule and disseminate content across designated platforms.

• Generate content concepts, recurring series, promotional campaigns, and audience engagement strategies.

• Monitor competitor social media accounts.

• Engage with comments, direct messages, mentions, and other follower interactions as needed.

• Organize raw footage, graphics, completed content, and other digital resources.

• Track reach, views, watch time, engagement, follower growth, and website clicks.

• Utilize performance metrics to refine topics, hooks, titles, hashtags, and editing styles.

• Stay updated on platform changes, trends, algorithm modifications, and new content tools.

• Collaborate with leadership and marketing team members to ensure content aligns with business objectives.

• Leverage AI tools for research, scripting, captions, content ideation, editing, and enhancing workflow efficiency.

• Undertake additional social media, video editing, and content marketing tasks as assigned.

⛳️ Requirements

• Up to 2 years of experience in social media management, content creation, video editing, or digital marketing.

• Background in health and wellness is preferred.

• Demonstrated experience in creating Instagram Reels, TikTok videos, YouTube Shorts, and other short-form content.

• Capability to produce consistent, high-volume content with quick turnaround times.

• Strong grasp of viral content, current trends, social media algorithms, and audience retention strategies.

• Advanced understanding of hashtags, titles, keywords, captions, hooks, and platform-specific optimization techniques.

• Proficiency in using CapCut, Canva, Adobe Premiere Pro, Final Cut Pro, or similar creative software.

• Strong video editing, visual storytelling, and content repurposing abilities.

• Excellent copywriting and written communication skills.

• Ability to uphold a consistent brand voice and visual identity.

• Strong organizational and time-management capabilities.

• Proficient in managing multiple content projects and meeting publishing deadlines concurrently.

• Creative, resourceful, and willing to experiment with new content formats.

• Self-driven and able to work independently with minimal supervision.

• Experience with AI-powered content creation and editing tools is a plus.

• Experience in crafting content that drives leads, sales, or website traffic is highly valued.

• Ability to develop and suggest social media and digital marketing strategies based on audience insights, trends, and performance analytics.

🏝️ Benefits

• Competitive salary.

• Opportunity to influence the HR function of a rapidly expanding BPO.

• Collaborate closely with a team of industry leaders who have successfully scaled BPOs in previous roles.

• Opportunities for career growth and professional development.