Social Media Specialist

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Take ownership of the overall performance for 10–15 social media pages on platforms including Facebook, Instagram, TikTok, and LinkedIn for the maids.cc and maids.at brands.

• Build, oversee, and nurture a team of 3–4 content creators and social media coordinators, which includes recruitment, briefing, and performance evaluation.

• Create and uphold a well-organized monthly content calendar customized for each market (UAE, GCC, Philippines, and other regions).

• Develop and refine engaging hooks, formats, and creative concepts aimed at capturing attention and boosting organic reach.

• Investigate and implement changes in platform algorithms across Meta (Facebook & Instagram), TikTok, and LinkedIn to sustain and enhance distribution.

• Design and execute structured A/B content tests — assessing hooks, formats, captions, posting times, and content types — while documenting findings.

• Adapt content strategies to fit individual markets: considering tone, language, cultural nuances, and audience-specific challenges across the GCC and Philippines.

• Identify and propose opportunities for user-generated content, creator collaborations, and community engagement strategies to accelerate organic follower growth.

• Monitor, analyze, and report weekly performance metrics for each page; derive insights and translate them into actionable strategic adjustments.

• Remain informed about content trends, viral formats, and new features on each platform; be among the first to test and adopt high-potential formats.

• Collaborate with the CMO and paid media team to ensure alignment between organic and paid messaging.

• Oversee content production workflows: briefing, review cycles, approvals, and publishing across all pages.

⛳️ Requirements

• Demonstrated success in scaling at least one social media page from a low base to significant growth (please provide examples and metrics in your application).

• In-depth, practical understanding of how the algorithms of Facebook, Instagram, TikTok, and LinkedIn operate organically.

• Experience in leading or managing a small creative team effectively.

• Strong intuition for identifying engaging hooks — capable of assessing a piece of content's potential to attract attention within seconds.

• Proven experience in creating and managing structured content calendars across multiple accounts simultaneously.

• Ability to provide clear creative direction, briefing, and review for videographers, designers, and writers.

• Analytical mindset — comfortable navigating analytics dashboards; able to interpret performance data and swiftly adjust strategies.

• Experience in designing content tests with defined hypotheses, variables, and measurable outcomes.

• Knowledge of virality mechanics: including shareability, emotional triggers, format loops, and trend-jacking.

• Experience with content for multiple markets or languages is a significant advantage.

• Excellent written communication skills in English; proficiency in Arabic or Tagalog is a plus.

• Ability to thrive in a fast-paced, output-focused environment where results are prioritized over processes.

🏝️ Benefits

• Flexible working arrangements.

• Opportunities for professional development.