Senior Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement dynamic social media strategies aimed at enhancing reach and engagement among target demographics (parents and teens).

• Create and execute a comprehensive annual influencer strategy.

• Oversee a multi-channel organic social content calendar (including TikTok, Instagram, YouTube, Facebook, LinkedIn, etc.), fostering innovative ideas and experiments that contribute to Greenlight's growth.

• Serve as the primary liaison for external social and influencer agency partners.

• Manage social media sweepstakes and giveaways to increase channel visibility, collaborating with internal teams to ensure successful execution.

• Collaborate with the Growth team to gather content for paid social advertisements and enhance organic social media presence.

• Spot emerging social media trends to keep Greenlight at the forefront; provide strategic recommendations for compelling content ideas that promote growth.

• Oversee the user-generated content (UGC) creation initiative for both organic and paid campaigns; develop briefs for influencers/creators and approve casting and content.

• Play a role in product marketing and brand campaigns, working collaboratively with stakeholders in product marketing, CRM, brand, creative, growth, and partnerships for future launches and initiatives.

• Enhance Customer Service communications to ensure Greenlight delivers exceptional customer service across all social media platforms.

• Manage social media reporting and analytics; share insights and continually refine strategies.

⛳️ Requirements

• Over 7 years of experience in social media strategy, influencer programs, and digital content creation, with clear examples of programs that have successfully increased reach.

• Extensive knowledge of social media platforms and algorithms influencing daily publishing, along with proven expertise in executing successful organic social media and influencer initiatives.

• Skilled in producing engaging, shareable social-first content, including graphics and videos.

• Experience in managing external agencies is advantageous.

• Background with consumer tech brands and engaging with an audience of parents is a plus.

• Strong leadership abilities, with experience in mentoring junior team members is desirable.

🏝️ Benefits

• Medical, dental, vision, and HSA match.

• Paid life insurance, AD&D, and disability benefits.

• Traditional 401k with company matching.

• Unlimited Paid Time Off (PTO).

• Paid company holidays and additional pop-up bonus holidays.

• Stipends for professional development.

• Resources for mental health support.

• Access to 1:1 financial planners.

• Fertility healthcare options.

• 100% paid parental and caregiving leave, along with cleaning services and meals during your leave.

• Flexible work-from-home options, including both remote and in-office opportunities.

• A fully stocked kitchen, catered lunches, and occasional in-office happy hours.

• Employee resource groups.