Social Media Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee the social media content calendar, ensuring timely scheduling and publication of content across Instagram, TikTok, YouTube Shorts, and Pinterest.

• Source, brief, and coordinate creator and user-generated content in collaboration with brand and creative teams.

• Maintain the content and rights-management library efficiently.

• Recognize emerging formats, trends, sounds, and creators for activation opportunities.

• Align publishing strategies with campaign timelines, product launches, and promotional periods.

• Assist with social media advertising, including setting up campaigns, boosting posts, managing Spark Ads, creator whitelisting, audience development, and creative testing.

• Monitor and report on weekly channel and content KPIs while providing actionable recommendations.

• Operate the affiliate technology stack, utilizing platforms like Impact.com, ShopMy, Skimlinks, and native creator programs.

• Oversee the affiliate lifecycle from identifying prospects and outreach to product seeding, gifting, enrollment, and partner communication.

• Ensure brand alignment and compliance with claims accuracy and FTC disclosure in affiliate and creator content.

• Drive affiliate sales through commission optimization, exclusive codes and offers, seasonal challenges, and partner reactivation strategies.

• Track affiliate earnings per click (EPC), conversion rates, revenue, and cost of sale by partner and platform.

• Collaborate with the Director of Digital Commerce to enhance affiliate traffic conversion and integrate DTC funnels.

• Support ecommerce and marketing initiatives, including launches, promotions, site merchandising, and landing page coordination.

• Maintain Shopify and GA4 dashboards and contribute to weekly trading reports.

• Assist with email/SMS campaigns, segmentation, A/B testing, subscriber growth, and monetization strategies.

• Maintain Gorgias macros and templates while monitoring queue volume during peak commercial periods.

• Provide operational assistance as needed for launches.

⛳️ Requirements

• 2–3 years of experience in social media marketing, affiliate/influencer marketing, or ecommerce.

• Preferably experience with a beauty, skincare, or luxury consumer packaged goods (CPG) brand, or a rapidly growing startup.

• Proven track record of initiative, building projects from the ground up, or addressing unassigned issues.

• Native fluency in operating Instagram and TikTok.

• Hands-on experience with affiliate or creator platforms such as Impact, ShopMy, Skimlinks, LTK, and/or TikTok Shop is highly desirable.

• Strong curiosity and ability to learn quickly are essential.

• Familiarity with Shopify, Klaviyo or similar email service providers, and GA4 is a plus.

• Proficiency in spreadsheets and reporting is required.

• Exceptional written communication skills.

• Outstanding organization and follow-through capabilities.

• Ability to work independently and be resourceful.

• Passion for skincare and beauty culture is a must.

• Eagerness to grow alongside a brand from its inception.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Paid time off.

• Paid holidays.

• Participation in the Company's 401(k) retirement savings plan.

• Discretionary bonuses or other compensation, where applicable.