Social Media Manager, Community & Reddit Strategy

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of Robert Half’s Reddit strategy by creating the roadmap, engagement framework, and initiatives for community growth.

• Oversee Robert Half-managed Reddit communities, including moderation, community resources, content guidelines, reputation management, and the overall health of the community.

• Enhance Robert Half's organic presence on Reddit by discovering, participating in, and contributing to pertinent discussions within career, workplace, recruiting, HR, technology, finance, legal, and industry-focused communities.

• Craft platform-native Reddit content that is engaging, informative, and personable.

• Develop and manage a Reddit editorial calendar that encompasses reactive engagement opportunities, community growth strategies, advocate/influencer activations, and expert AMAs.

• Spearhead both proactive and reactive engagement efforts across LinkedIn, Instagram, TikTok, YouTube, Reddit, and other emerging platforms.

• Create and uphold community engagement frameworks, response playbooks, and governance guidelines tailored to each platform.

• Monitor and engage with comments, mentions, direct messages, and community discussions promptly, with wit and authenticity.

• Foster relationships with job seekers, employers, clients, industry leaders, creators, and brand advocates.

• Utilize tools like Sprout, Brandwatch, and other social/AEO intelligence platforms to track conversations and audience signals.

• Collaborate with the Social Analytics Manager to report on community engagement metrics, sentiment analysis, share of voice, audience growth, and additional insights.

• Work together with Lifecycle Marketing, Paid Media, and other teams to devise strategies for audience growth.

⛳️ Requirements

• 3–5 years of experience in community management, social media, digital marketing, or a related discipline.

• Deep understanding of Reddit culture, subreddit dynamics, karma, moderation practices, and community etiquette.

• Proven experience managing other social platforms such as LinkedIn, Instagram, TikTok, YouTube, and similar channels.

• Familiarity with social listening and community management tools like Sprout Social and Brandwatch.

• Excellent writing abilities with the capacity to adapt voice according to audience, platform, and context while maintaining credibility and authenticity.

• Capability to juggle multiple priorities in a dynamic work environment.

• Experience managing sensitive, high-profile, or escalated discussions.

🏝️ Benefits

• Group health insurance benefits (medical, vision, dental).

• FSA and HSA healthcare accounts.

• Life and accident insurance.

• Adoption and fertility assistance.

• Paid parental leave of up to 6 weeks.

• Short and long-term disability coverage.

• Paid time off for vacation, personal needs, and sick days.

• Choice Time Off varies based on years of service and is pro-rated according to hours worked each week.

• Up to 17 days of CTO available per calendar year.

• Up to 11 paid holidays each calendar year.

• Opportunity to participate in a 401(k) savings and investment plan with an employer match of 100% on the first 3%.