Social Media Manager

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Develop and disseminate consistent content across Instagram, Facebook, LinkedIn, TikTok, and YouTube in alignment with strategic objectives.

• Create visually appealing posts utilizing Canva and Adobe Photoshop.

• Compose engaging, platform-tailored copy that resonates with target audiences and meets engagement targets.

• Collaborate with the video editing team to align video content requirements and offer creative direction.

• Execute and enhance the content calendar established by the Marketing Director while incorporating innovative ideas.

• Schedule and post content through Hootsuite to maintain consistency.

• Regularly assess engagement and performance metrics.

• Provide reports on social media performance, engagement patterns, and campaign success.

• Promptly respond to comments, messages, and community interactions in a manner consistent with the brand’s voice.

• Oversee and update citations sourced from Athena HQ to ensure accurate and current information.

• Implement email outreach campaigns targeting editors and publications using predefined templates to amplify voice in AI platforms.

• Monitor and report on LLM share of voice performance and citation influence.

• Identify avenues to enhance brand visibility in AI-generated outputs and boost overall SEO presence through LLMO.

• Daily monitor Reddit and other pertinent forums for discussions on bathroom renovations, DIY initiatives, and home improvement topics.

• Engage with customer inquiries and partake in discussions using the brand's voice.

• Authentic engagement within relevant online communities to foster visibility and trust.

⛳️ Requirements

• 3–5 years of relevant experience in social media management and digital marketing.

• Demonstrated success in producing engaging content for Instagram, Facebook, LinkedIn, TikTok, and YouTube.

• Experience with Hootsuite or analogous scheduling tools.

• Preferred familiarity with LLMO, GEO (Generative Engine Optimization), and AI-driven search strategies.

• Strong copywriting abilities with a knack for adjusting tone across various platforms and audiences.

• Proficient in Canva and Adobe Photoshop for creating visual content.

• Capability to analyze and report on social media performance and LLM share of voice metrics.

• Exceptional written and verbal communication skills with meticulous attention to detail.

• Competent in managing email outreach and citation pitching initiatives.

• Strong organizational abilities to juggle multiple deadlines effectively.

• Self-motivated individual capable of working autonomously and taking initiative.

• Comprehensive understanding of social media analytics and performance enhancement techniques.

🏝️ Benefits

• Fully remote work environment.

• Flexible work arrangements.

• Opportunities for professional development.

• Ability to have a direct impact on digital growth.