Social Media Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Formulate and implement a robust social media strategy that aligns with doola's revenue goals, establishing channel-specific KPIs that contribute to signups, pipeline development, and assisted conversions for both the Formation and Bookkeeping product lines.

• Collaborate with our Content, Video, and Influencer teams to produce content that performs well organically, while also identifying top-performing posts for amplification through paid campaigns.

• Oversee a social media manager to address both brand and CEO-led content on X, LinkedIn, and Instagram, assisting in writing, repurposing, and distributing content efficiently without overburdening executive time.

• Promote active community interaction and respond to user inquiries, guaranteeing engaging communication and prompt replies to questions and comments across all platforms, including DMs and incoming conversations that can lead to qualified sales opportunities.

• Employ content creation tools to produce engaging and visually attractive content for diverse social media channels.

• Remain updated on the latest social media trends and industry developments, integrating relevant practices to keep doola's social media strategies at the forefront and ensure the brand voice resonates in trending business discussions.

• Evaluate, analyze, and report on social media performance, establishing a clear attribution framework that links social activities to business results—not solely follower growth or engagement metrics.

⛳️ Requirements

• A minimum of 3 years of experience managing social media accounts and a small team, with a demonstrated ability to connect social media efforts to revenue, pipeline, or signups.

• Proficient in leading major social media platforms such as X, LinkedIn, Facebook, Instagram, YouTube, and TikTok, and experienced with social media planning tools (e.g., Buffer, Sprout, Sprinklr) and analytics platforms (e.g., GA4, native platform analytics, attribution tools).

• Skilled in directing or producing high-quality visual content using tools such as Canva or Photoshop.

• Informed about business and entrepreneurship, capable of engaging a target audience that includes US-based small business owners and international founders forming US entities, with an understanding of how to create content that appeals to these main audiences and their sub-audiences.

• A self-motivated individual who has clear opinions about which platforms are effective, willing to abandon ineffective strategies, and capable of articulating doola's mission while fostering engagement through innovative social media strategies.

• Exceptional communication skills and fluency in English, with the ability to work within the PST timezone for meetings.

🏝️ Benefits

• doola is proud to be an equal-opportunity employer.

• We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity, or sexual orientation.

• We consider qualified applicants with criminal histories in accordance with legal requirements.

• We offer accommodations for talented individuals with disabilities throughout our job application process.