Social Media Content Specialist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Serve as the main social content leader on the ground across Florida markets.

• Travel to community events, store openings, activations, and brand moments to capture real-time content.

• Identify and document culturally significant moments that represent local communities and the brand's presence.

• Establish a consistent flow of in-field content that supports weekly social storytelling.

• Conceptualize, film, and edit high-quality video and photo content tailored for platforms such as Instagram, TikTok, YouTube, X, Facebook, and emerging channels.

• Produce weekly content outputs including: Event recaps, Community highlight reels, UGC-style edits, and Engagement-driven posts (polls, reactions, trends).

• Transform field captures into polished, platform-specific edits featuring strong hooks, pacing, and storytelling.

• Create content that highlights community connections, authenticity, and local brand relevance.

• Collaborate with influencers, brand ambassadors, and community participants to co-create genuine content.

• Capture and repurpose UGC-style content that feels organic and relatable.

• Stay updated on emerging social trends, formats, sounds, and platform updates.

• Apply trend insights to field content in near real-time whenever feasible.

• Optimize content based on platform best practices and performance insights.

• Collaborate with marketing, retail, design, and digital teams to ensure content aligns with brand priorities and campaigns.

• Support broader social initiatives with field-driven content that complements paid, influencer, and brand campaigns.

⛳️ Requirements

• Demonstrated experience as a Social Media Content Creator, preferably with in-field or event-based content capture experience.

• Strong skills in video editing, photography, and mobile-first content production tools.

• Profound understanding of social-first storytelling and platform behavior.

• Capability to operate independently in fast-paced, real-world environments.

• Strong creative instincts with a preference for action and speed.

• Organized, adaptable, and comfortable managing multiple shoots and deliverables.

🏝️ Benefits

• A comprehensive benefits package that includes paid time off.