Paid Social Media Buyer

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create, launch, manage, and enhance Meta advertising campaigns.

• Oversee campaign organization, budgets, pacing, and scaling strategies.

• Formulate and implement testing strategies across creatives, audiences, offers, landing pages, and campaign frameworks.

• Track and evaluate campaign performance against key performance indicators.

• Recognize successful and underperforming creatives based on performance analytics.

• Work alongside creative teams to brainstorm new testing concepts and boost campaign effectiveness.

• Keep account structures and naming conventions organized.

• Deliver weekly reports, insights, and actionable suggestions.

• Remain updated on Meta platform changes, advertising best practices, and evolving performance metrics.

⛳️ Requirements

• 5+ years of practical experience with Meta Ads.

• Demonstrated history of managing paid social campaigns for eCommerce brands.

• Experience in high-performance, data-centric marketing settings.

• Strong analytical and reporting abilities.

• Experience handling substantial advertising budgets.

• Exceptional attention to detail and campaign management.

• Proficient in English communication.

• Capability to make optimization choices based on performance metrics.

• Extensive knowledge of Meta Ads Manager.

• Solid understanding of:

• - Meta Pixel

• - Conversion API (CAPI)

• - Attribution models

• - Audience segmentation

• Experience managing over $70,000 in monthly ad expenditure.

• Strong grasp of eCommerce metrics, including:

• - ROAS

• - CPA

• - MER

• - bCAC

• - Contribution Margin

• - AOV

• - CTR

• - CPC

• - CPM

• - CVR

• Experience in scaling eCommerce brands through Meta advertising.

• Experience in executing creative testing initiatives.

• Ability to convert performance data into optimization tactics.

• Familiarity with Shopify brands is an advantage.

🏝️ Benefits

• Home office;

• Competitive salary based on experience;

• Career development plans for substantial growth within the company;

• International projects;

• Oowlish English Program (Technical and Conversational);

• Oowlish Fitness with Total Pass;

• Games and competitions;