Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and enhance the brand’s organic social presence.

• Manage Facebook, Instagram, and Reddit comprehensively, including content creation, voice, frequency, and growth strategies.

• Independently create, publish, and evaluate social media content.

• Engage authentically within caregiving and senior-safety communities on Facebook and Reddit.

• Convert engagement and content into customer signups.

• Link organic social activities to campaigns and the overall marketing funnel.

• Formulate strategies for community expansion, customer loyalty, and word-of-mouth promotion.

• Drive monthly increases in followers and engagement rates.

• Establish organic social as a quantifiable source of signups.

• Revitalize online communities, particularly on Facebook.

⛳️ Requirements

• Demonstrated success in developing organic social strategies for a brand, either personally or in collaboration.

• Experience in creating systems that foster genuine engagement, raise awareness, stimulate growth, and enhance revenue and brand visibility.

• Knowledge of community growth dynamics and factors that encourage sharing among individuals aged 45+, caregivers, and their adult children.

• Excellent writing abilities.

• Practical design skills to independently create appealing content.

• Strong analytical skills to establish objectives, interpret metrics, and discontinue ineffective practices.

• A relentless, highly productive, and self-motivated work ethic.

• Preferred: experience with influencer or creator partnerships.

• Preferred: marketing experience targeting older adults or caregivers.

🏝️ Benefits

• Equity.

• 401(k) available for US-based employees.

• Health insurance provided for US-based employees.

• Remote-first working environment.

• 3–4 in-person offsite events each year.