Social Media Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee social media platforms including Instagram, Facebook, and TikTok.

• Maintain a content calendar that spans 2–4 weeks, featuring still images, Reels/Shorts, carousels, and project photographs.

• Craft on-brand copy for custom, modular, and prefab homes in California.

• Schedule and publish content using Meta Business Suite and other native tools.

• Design simple graphics in Canva utilizing photos from photographers and job sites.

• Generate monthly content performance reports.

• Respond to comments and direct messages within one business day during operational hours.

• Direct leads through Zapier to Pipedrive and Calendly.

• Keep an eye on mentions, competitor activity, and pertinent local housing news.

• Develop, launch, and refine Meta and Google Display/Demand Generation campaigns.

• Manage lead forms, website traffic, retargeting efforts, geographic audiences, remarketing, customer lists, and lookalike audiences.

• Test 2–3 ad variations simultaneously.

• Provide weekly snapshots of spending and cost-per-lead, along with monthly optimization insights.

• Ensure proper conversion tracking across pixel, GA4, and lead-form quality.

• Offer written justifications for any increases in spending.

⛳️ Requirements

• Minimum of 2 years managing brand social media and hands-on experience with Meta Ads Manager.

• Practical experience with Google Ads Display or Demand Generation (Search-only experience is insufficient).

• Portfolio showcasing 3–5 active or recent accounts along with one detailed paid campaign story (including objective, spending, and results).

• Proficient in clear written English; Spanish is a plus for engagement with comments.

• Familiarity with tools such as Meta Business Suite, Ads Manager, Google Ads, Canva, GA4, and Sheets.

• Comfortable working in the homebuilding and real estate sectors.

• Availability of approximately 16–20 hours per week, primarily Monday through Friday.

• At least 3 hours of overlap with Pacific Time, from 8:00 a.m. to 5:00 p.m.

• Content batching is acceptable; however, engagement and ad monitoring must not cease for 4 consecutive days.

🏝️ Benefits

• Opportunity to work with a dynamic team in a growing industry.

• Flexible working hours and the ability to work remotely.

• Gaining experience in social media management and digital advertising.