Social Media, Influencer Marketing Specialist

This is a fully remote position, open to applicants in Spain.

📋 Description

• Develop and execute the Organic Social Media Marketing Strategy while enhancing existing processes to align with business objectives.

• Design engaging social programs—both editorial and promotional—with a unified perspective and brand voice to foster community growth and engagement.

• Oversee the creation, curation, and copywriting of daily posts.

• Utilize basic design skills through Adobe and/or Canva.

• Participate in photoshoots and travel as necessary to produce distinctive social content and advance influencer collaborations.

• Represent SmartBuyGlasses at influencer events and brand booths throughout Europe alongside our senior team.

• Manage daily operations of social media channels, including post scheduling across all platforms, fostering community engagement, and responding to direct messages.

• Supervise any external assistance involved in channel management.

• Develop and sustain social media content calendars for Facebook, Pinterest, Instagram, YouTube, and TikTok.

• Coordinate the creation of assets, including copy, graphics, infographics, and videos for social platforms (both organic and paid), in partnership with the internal creative team and freelancers.

• Regularly monitor performance analytics and conduct competitive benchmarking.

• Assess the effectiveness of strategies and creative content, providing recommendations for ongoing improvement.

• Stay updated on trends in influencer marketing, including channel algorithms, platform updates, legal requirements, and changes within the influencer community.

• Generate innovative, creative concepts for influencer campaigns.

• Design impactful influencer campaigns.

• Lead a team of specialists to audit and reach out to influencers, negotiating and briefing them to produce compelling content.

• Analyze data from multiple sources, identify weaknesses in the influencer marketing process, and collaborate with marketing teams to address them.

• Achieve influencer strategy goals and maximize commercial opportunities through thorough analysis and reporting.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in social media and influencer marketing within consumer, fashion, lifestyle, or e-commerce brands.

• Alignment with our company’s five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• A growth mindset. You deliver daily, experiment swiftly, eliminate what doesn't succeed, and take initiative without waiting for permission.

• A proven history of scaling branded social channels effectively (including named examples and specific results).

• Knowledge of current influencer rates, contract standards, and FTC/ASA disclosure regulations.

• A solid grasp of social and content performance metrics (distinguishing vanity metrics from commercial outcomes).

• Strong written and verbal communication skills in English, with a creative instinct for copywriting.

• Proficient in Canva, Adobe, CapCut, or basic video editing tools.

• A natural storyteller who thinks in terms of hooks, formats, and emotional triggers.

• Capable of collaborating effectively while also being able to work independently in a fast-paced, deadline-oriented environment.

🏝️ Benefits

• Opportunity to engage with founders and C-level executives.

• Be part of a global international team with strong company values and culture.

• Flexible working arrangements: work from home or hybrid—your choice.

• Travel across Europe for influencer events, brand booths, and photoshoots alongside our senior team.

• Real career acceleration: we are committed to mentoring ambitious individuals and fast-tracking their growth.

• Monthly bonuses linked to performance and commercial successes.

• Flexible holiday options and autonomy over your schedule.

• A complimentary pair of designer eyewear of your choice for every anniversary date.