Social Media, Influencer Marketing Specialist

This is a fully remote position, open to applicants in Greece.

📋 Description

• Formulate and execute the Organic Social Media Marketing Strategy, enhancing existing processes to align with business objectives.

• Develop compelling social programs, both editorial and promotional, that embody a unified perspective and brand voice to foster community growth and engagement.

• Oversee the creation, curation, and copywriting of content for daily posts.

• Utilize basic design skills using Adobe and/or Canva.

• Participate in photoshoots and travel as necessary to generate unique social content and cultivate influencer partnerships.

• Act as a representative of SmartBuyGlasses at influencer events and brand booths throughout Europe, collaborating with our senior team.

• Manage daily operations of social media channels, including scheduling across all platforms, fostering community engagement, and responding to direct messages.

• Supervise any outsourced assistance with channel management.

• Create and uphold social media content calendars for Facebook, Pinterest, Instagram, YouTube, and TikTok.

• Coordinate the creation of assets, including copy, graphics, infographics, and videos for social platforms (both organic and paid), in partnership with the internal creative team and freelancers.

• Regularly monitor performance analytics and conduct competitive benchmarking.

• Assess the effectiveness of strategies and creative approaches.

• Provide recommendations for ongoing enhancements.

• Remain updated on influencer marketing trends: channel algorithms, platform changes, legal standards, and shifts within the influencer community.

• Generate innovative ideas for influencer campaigns.

• Develop impactful influencer campaigns.

• Lead a team of specialists to audit and engage with influencers, negotiating and briefing them to produce compelling content.

• Analyze data from various sources to identify gaps in the influencer marketing process and collaborate with marketing teams to address them.

• Achieve influencer strategy objectives and maximize commercial opportunities through thorough analysis and reporting.

⛳️ Requirements

• Over 3 years of practical experience in social media and influencer marketing at a consumer, fashion, lifestyle, or e-commerce brand.

• Alignment with our company's five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• A growth mindset; you deliver daily, experiment swiftly, discontinue what doesn’t work, and don’t seek permission.

• Demonstrated success in scaling branded social channels (provide specific examples and outcomes).

• Familiarity with current influencer rates, contract standards, and FTC/ASA disclosure regulations.

• Strong understanding of social and content performance metrics (distinguishing between vanity and commercial metrics).

• Excellent written and verbal English skills, with a creative copy instinct.

• Proficient in Canva, Adobe, CapCut, or basic video editing tools.

• A natural storyteller who conceptualizes hooks, formats, and emotional triggers.

• Collaborative yet capable of working independently in a fast-paced, deadline-oriented environment.

🏝️ Benefits

• Monthly bonuses linked to performance and commercial successes.

• Flexible vacation days and autonomy over your schedule.

• A complimentary pair of designer eyewear of your choice for each anniversary date.