Social Media & Community Manager – Equestrian

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will oversee the strategic planning and operational execution of our social media platforms, particularly Meta (Instagram & Facebook - organic), TikTok, and Pinterest.

• Your role involves creating, planning, and publishing captivating content that resonates with our target audience while genuinely reflecting our brand.

• You will devise innovative content formats and campaigns aimed at engaging our community and boosting interaction.

• Performance analysis of our social media initiatives is part of your responsibilities – you will monitor relevant KPIs and determine optimization strategies.

• As the core of our community, you will respond to direct messages, engage with comments, and maintain an active dialogue with our followers.

• By actively liking, commenting, and reposting, you will strengthen connections within our equestrian community and cultivate a vibrant, positive atmosphere.

• You will formulate and execute an influencer marketing strategy for the equestrian industry to enhance brand recognition and connect with our target market.

• You will identify key influencers and Key Opinion Leaders (KOL) in the equestrian realm—such as veterinarians, riding instructors, or farriers—who align with our brand, engage with them, and negotiate partnerships.

• Managing current influencer relationships and establishing a network of top influencers and KOLs in the equestrian sector are key aspects of your role.

• You will create campaign concepts and briefs for influencers and KOLs to effectively convey our messages and objectives.

• You will enhance our influencer affiliate program to streamline processes and expand our community.

• You will oversee content creators for user-generated content (UGC) and lifestyle material to produce authentic and diverse content for our channels.

• Coordinating product tests, shoots, and content productions with creators will be part of your duties.

• You will develop and manage sponsorship initiatives for riding clubs to bring Horze to life for customers beyond the digital space and into everyday stable life.

• Organizing activities and events in collaboration with influencers, KOLs, and the equestrian community will strengthen our brand presence and enhance community engagement.

⛳️ Requirements

• You hold a degree in marketing, communications, media, or sports management, or possess a similar vocational qualification.

• You have professional experience in social media management, community management, and/or influencer marketing, preferably within the equestrian sector.

• A solid understanding of horses and extensive knowledge of equestrian sports are essential for this position – you comprehend the needs and language of our community.

• You are a social media expert with practical experience on Meta (Instagram & Facebook), TikTok, and Pinterest, and are well-versed in their best practices and trends.

• As a proficient user of Canva, you can independently create appealing graphics and visual content for our social media channels.

• Your creativity and eye for visual aesthetics enable you to produce engaging content that captivates our target audience.

• You excel in community engagement: you communicate empathetically and authentically, always finding the right tone for both positive and critical discussions.

• You possess an analytical mindset and can assess performance metrics to make informed, data-driven decisions.

• Your organized and independent approach allows you to manage a variety of tasks effectively.

• You are a collaborative team player with excellent communication skills who enjoys working with internal teams and external partners.

• Proficiency in both written and spoken German and English completes your profile.

🏝️ Benefits

• A fair, social, and friendly workplace with performance-based compensation.

• A modern work environment within a respectful company culture and numerous opportunities for professional and personal growth.

• Exciting international projects that offer a high degree of autonomy and responsibility.

• An open communication culture with flat hierarchies.

• A motivated and dedicated team that enjoys working in a dynamic and positive setting.

• Attractive employee discounts.

• A company-supported bike leasing program (Job-Rad).

• A company pension plan.

• Opportunities for training and development.

• Flexible working hours and a home-office policy.

• Free parking.

• Weekly deliveries of fruit and sweets, along with complimentary hot and cold beverages.