Social Media and Influencer Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create the foundational social strategy for Pacaso across Instagram, LinkedIn, Threads, and YouTube, utilizing channel-specific content, formats, and tone.

• Perform social listening and trend analysis within luxury, design, travel, wealth, and wellness sectors; convert insights into actionable growth strategies.

• Collaborate with PR and Sales teams to ensure the social strategy aligns with brand and business objectives.

• Regularly assess performance metrics and establish new initiatives based on trends and insights.

• Leverage AI tools, social listening platforms, and performance analytics to guide content, campaign, and growth decisions.

• Manage daily publishing across social media platforms utilizing Hootsuite or comparable tools.

• Uphold Pacaso's brand voice, messaging pillars, and brand narrative across all content.

• Maintain a content calendar that is at least two weeks in advance in coordination with brand, production, and product teams.

• Develop Pacaso's influencer program, which includes identifying, sourcing, and vetting creators.

• Handle influencer outreach, including rate negotiation, contracting, briefing, content creation, campaign management, delivery, and reporting.

• Create collaboration pipelines with high-end brands and notable figures.

• Oversee and compose LinkedIn content for Pacaso's CEO, along with additional thought leadership material.

• Monitor and interact with social communities, addressing comments and direct messages.

• Manage performance reporting and conduct competitive analyses with practical recommendations.

⛳️ Requirements

• Proven experience in managing social media for luxury, design, hospitality, real estate, travel, or premium consumer brands.

• A strong, well-defined perspective on brand and content.

• Demonstrated skill in building AI-driven workflows and advanced knowledge of AI tools.

• Direct experience in negotiating with influencers and their representatives.

• Proficient in analyzing performance data and translating it into clear recommendations.

• Strong, succinct writing abilities for both brand and executive communications.

• Experience working independently at a senior level while establishing systems.

• Expertise in social platforms and emerging formats.

• Experience collaborating with sales teams to enhance conversion rates.

• Familiarity with media monitoring tools and practices.

• Understanding of how PR and press coverage interrelate with brand and social strategy.

• Strong visual acumen, including photo selection, high-end photography and editing, and video editing skills.

🏝️ Benefits

• Competitive base salary and substantial equity.

• Discretionary time off.

• Comprehensive medical, dental, and vision coverage for you and your family.

• Sponsored memberships to One Medical, Peloton, and WellHub.

• 401(k) retirement plan.

• Paid parental leave for primary and secondary caregivers.

• Home office stipend.

• Monthly reimbursement for internet and cell phone expenses.

• Quarterly team gatherings.

• Continuous investment in learning and development.