Social Media and Events Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the brand's organic social media strategy across TikTok, Instagram, YouTube Shorts, and emerging platforms to enhance brand awareness, engagement, and community growth.

• Determine the brand's presence on each platform by customizing content, messaging, and creative formats while upholding a consistent brand voice grounded in scientifically-backed oral care.

• Create and refine content pillars that educate consumers, build trust, support product launches, and strengthen the brand's leadership in daily enamel support.

• Stay informed on platform trends, algorithm modifications, and new content formats, identifying opportunities to boost reach and relevance.

• Regularly assess audience behavior and performance data to fine-tune messaging, creative direction, and channel strategy.

• Manage organic social performance metrics, including audience growth, engagement, reach, and content performance, leveraging data to enhance results continually.

• Oversee the complete content process, from ideation and planning to scripting, filming, editing, publishing, and optimizing short-form content across organic social channels.

• Create a consistent content calendar that balances educational material, product storytelling, lifestyle content, creator collaborations, trend participation, and community engagement.

• Convert complex oral health science into engaging, consumer-friendly content that is informative, credible, and captivating.

• Experiment with innovative creative concepts, hooks, storytelling techniques, and content formats to discover repeatable frameworks that consistently drive engagement and organic reach.

• Ensure all content adheres to brand standards while remaining native to each platform and optimized for audience performance.

• Build and manage a scalable creator and user-generated content program that supports both organic and paid social initiatives.

• Identify, recruit, and nurture relationships with creators and brand advocates who genuinely resonate with the brand's mission and audience.

• Oversee the entire creator lifecycle, including sourcing, outreach, product seeding, creative briefing, relationship management, and performance evaluation to cultivate a reliable pipeline of authentic, high-performing content.

• Organize and maintain a library of creator and UGC assets that can be utilized across marketing channels.

• Assess creator performance and identify opportunities for long-term partnerships and enhancements in content quality.

• Plan and execute the event strategy, encompassing trade shows, conferences, consumer activations, product launches, pop-ups, creator events, and community experiences.

• Manage end-to-end event planning, including timelines, budgets, vendor coordination, logistics, venue management, staffing, and on-site execution.

• Collaborate with cross-functional teams to ensure events align with product launches, marketing campaigns, retail initiatives, and broader business objectives.

• Coordinate influencer, creator, customer, and partner participation before, during, and after events.

• Develop event content opportunities that maximize social engagement before, during, and after each activation.

• Manage event assets, signage, branded materials, product samples, giveaways, and experiential touchpoints to guarantee a premium brand experience.

• Evaluate event performance through attendance, engagement, lead generation, earned content, and post-event reporting, identifying areas for continuous improvement.

• Travel as necessary to support key events and represent the brand.

• Monitor and analyze content performance across social platforms, utilizing quantitative and qualitative insights to inform future creative decisions.

• Recognize high-performing content, successful creative patterns, and emerging audience trends to guide ongoing optimization.

• Present weekly performance insights, creative learnings, and actionable recommendations that inform future content strategy and cross-functional marketing decisions.

• Collaborate with the Paid Media team to identify organic content with strong advertising potential and share insights that enhance creative performance across channels.

• Document and systematize successful hooks, formats, messaging, and creative insights to build a scalable content playbook that improves performance over time.

⛳️ Requirements

• 3+ years of experience managing high-growth organic social accounts.

• In-depth understanding of TikTok and Instagram algorithms.

• Proven ability to spot trends before they peak.

• Comfortable creating content using mobile devices.

• Experience with CapCut, Premiere Pro, or similar editing software.

• Familiarity with social analytics tools.

• Strong copywriting and storytelling capabilities.

• Ability to translate technical information into engaging consumer content.

• Comfortable working in a fast-paced startup environment.

• Highly organized and self-motivated.

• Experience in planning and executing marketing events, trade shows, brand activations, or community experiences.

• Excellent project management skills.

• Willingness to travel for events as necessary.

• Bonus: Experience with health & wellness brands, consumer packaged goods (CPG), supplements, skincare, dental, or oral care.

🏝️ Benefits

• Fully remote position within the United States.

• Independent contractor role with long-term potential.

• Expected full-time hours.