Social Media Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Analyzes the performance of social media campaigns, producing and visualizing metrics to form actionable recommendations.

• Assists in sourcing and identifying social media trends, providing suggestions on their application within campaigns.

• Investigates user engagement and conversion data to evaluate the effectiveness of copy and community management strategies.

• Cultivates a comprehensive understanding of audience targets based on project needs and explores ways to engage them effectively.

• Conducts research on online fan communities and offers recommendations for optimal engagement strategies.

• Transforms data and observations into detailed reports and visual presentations.

• Develops dashboards that facilitate effective campaign reporting and derive tactical insights aligned with social media objectives.

• Works collaboratively with accounts, strategy, partnerships, and creative teams to enhance their efforts with data-driven insights.

⛳️ Requirements

• Prior experience in a social media analytics role is essential.

• Experience in managing social media campaigns within the entertainment industry is required.

• In-depth knowledge of various social networks, their functionalities, and the marketing and digital advertising landscape is expected.

• Ability to provide examples of leveraging social media analytics to boost campaign performance.

• Exceptional project management capabilities with a strong attention to detail.

• Experience in creative storytelling, synthesizing channel insights, and effectively presenting consumer data to marketing stakeholders.

• Proficient in data analysis, including data cleanup and normalization, as well as developing strategic insights and recommendations based on analysis.

• Experience in a digital media agency is highly preferred.

🏝️ Benefits

• DMM covers 100% of the employee's medical, dental, and vision insurance premiums, and 40% of dependent premium costs.

• Employer-paid life insurance is provided.

• A tax-advantaged health savings account (HSA) is available.

• A 401(k) plan with automatic enrollment at 3% of salary, offering a full employer match on the first 3% contribution, all fully vested.

• Paid family leave is included.

• Open PTO policy: DMM offers unlimited vacation, 10 sick days, and 5 mental health days.

• DMM Fridays allow employees to leave early at 2pm to start their weekends.

• DMM provides DEI-specific training aimed at preventing discrimination and harassment in the workplace.

• Employee Resource Groups (ERGs) promote diverse perspectives across DMM to foster diversity, inclusion, and shared experiences.

• A generous donation match program supports non-profits that resonate with our employees.

• Comprehensive onboarding includes collaboration with multiple departments to learn the DMM approach.

• Regular training sessions on the latest tools and trends to optimize them for client use.