Social Growth Lead

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Establish and launch Instagram and TikTok profiles from the ground up, encompassing positioning, tone of voice, content pillars, visual direction, and channel strategy.

• Formulate and implement an organic growth strategy focused on reach, engagement, follower growth, and the long-term development of the audience.

• Design viral campaign concepts, social-first narratives, and repeatable content formats that create a distinct and recognizable online persona.

• Oversee the entire content lifecycle, which includes research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization.

• Utilize platform analytics, audience insights, watch time, retention, and engagement data to inform creative choices and enhance performance.

• Handle daily community engagement and collaborate with the founder and creative partners.

⛳️ Requirements

• Demonstrated experience in launching and organically growing Instagram and TikTok accounts starting from an early or zero-follower stage.

• A robust portfolio showcasing high-performing, viral, or culturally relevant social content, backed by measurable growth achievements.

• In-depth knowledge of Instagram and TikTok algorithms, audience behavior, retention, discoverability, engagement, and organic growth strategies.

• Proven creative strategy and social-first storytelling capabilities, with a knack for transforming a personality into engaging and repeatable content.

• Practical experience managing social media comprehensively, from strategy and content creation to production, publishing, analytics, and community management.

• Strong project management and teamwork abilities, with the capacity to collaborate closely with the founder and creative production partners.

• Availability to work during PST hours.

• **Nice to Have**

• Experience with creator-led brands, founders, entertainment properties, personality-driven accounts, legal brands, or character-led content is a plus but not mandatory.

🏝️ Benefits

• Opportunity to work in a dynamic and creative environment.

• Ability to make a significant impact on brand growth and engagement.

• Collaborative team culture with creative professionals.