Social Growth and Community Lead – Fractional

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of the daily operations of Recess' organic social media channels, which include Instagram, TikTok, Facebook, LinkedIn, Reddit, Threads, and new platforms as they emerge.

• Generate and share engaging content on a daily basis, ensuring a consistent and recognizable brand voice.

• Create recurring content series while spotting opportunities to engage in timely trends and discussions.

• Capture, edit, and distribute short-form video and social-first content.

• Foster meaningful relationships with our community by actively responding to comments, messages, and discussions.

• Celebrate our customers, providers, and partners through captivating community-centered content.

• Contribute to building a social presence that appears personal, approachable, and genuinely enjoyable.

• Identify and manage collaborations with creators, parent influencers, and complementary brands.

• Coordinate partnerships that enhance awareness, engagement, and community reach.

• Continuously seek new avenues to organically grow our audience.

• Keep an eye on social trends, platform updates, and emerging content formats.

• Bring innovative ideas weekly and swiftly transition from concept to execution.

• Conduct experiments across content formats, messaging, posting frequency, and channels to discover new growth opportunities.

• Monitor and report on key social performance metrics.

• Determine what strategies are effective, which are not, and identify areas for increased focus.

• Transform data into actionable insights—not merely dashboards.

• Provide regular insights that contribute to shaping future content and growth strategies.

⛳️ Requirements

• 2–5 years of experience in content creation, social media management, or online community growth.

• Exceptional intuition for what resonates well on social media platforms.

• Familiarity with parents and family audiences, or a strong willingness to learn about them.

• Possesses a unique writing style and the ability to adapt content for various platforms.

• Capable of creating simple graphics and editing short-form videos.

• Flourishes in fast-paced, startup environments.

• Highly organized, capable of managing multiple content streams simultaneously.

• Enjoys testing new ideas and is not hesitant to fail quickly.

• Attentive to data while allowing creativity to flourish.

• Proactive, resourceful, and always on the lookout for the next opportunity.

🏝️ Benefits

• High level of ownership.

• Trust.

• Creative freedom.