Social Content, Growth Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Create innovative concepts for memes, static posts, carousels, short-form videos, character content, and recurring social series.

• Transform concepts into completed, publishable content utilizing existing artwork and assets.

• Compose captions, hooks, headlines, and short-form copy in unique character voices.

• Edit short-form videos and design graphics tailored for social media platforms.

• Utilize AI-assisted creative tools to generate polished and intentional content.

• Adapt comics, animations, games, trailers, and other assets into engaging social content.

• Investigate emerging social formats, platform updates, algorithm behaviors, creators, entertainment brands, fandoms, memes, and cultural trends.

• Identify growth drivers for other accounts and convert insights into experimental strategies.

• Formulate strategies to engage non-followers through shares, recommendations, collaborations, creators, trends, and organic outreach.

• Discover relevant creators, communities, accounts, and potential collaborators.

• Oversee and maintain the social content calendar; schedule and publish across active platforms.

• Organize assets, drafts, approvals, captions, and publishing timelines.

• Collaborate with designers, animators, editors, and other team members.

• Manage multiple distinct social media accounts.

• Monitor metrics such as reach, engagement, shares, saves, watch time, profile visits, follower growth, clicks, and other related data.

• Conduct experiments, analyze results, iterate, and provide actionable reporting.

• Connect social performance to digital product sales, game engagement, email acquisition, and app growth.

⛳️ Requirements

• In-depth knowledge of Instagram/Meta and TikTok, particularly in short-form content and organic discovery.

• Proven ability to personally create engaging social media content.

• Strong copywriting skills paired with a good sense of humor.

• Proficient in memes, internet culture, entertainment, fandoms, creators, and emerging social trends.

• Comfortable using Canva and/or Adobe tools, as well as short-form video editing software.

• Experience with modern AI creative tools is highly preferred.

• Excellent organizational skills with the capability to manage multiple content streams simultaneously.

• Analytical skills to comprehend performance data while maintaining creative judgment.

• Resourceful and able to navigate challenges independently.

• Proactive mindset, contributing ideas and opportunities to the team.

• Must be available for collaboration during U.S. Pacific Time business hours.

🏝️ Benefits

• Fully remote work from home.

• Part-time position requiring 20 hours per week.