Social & Brand Engagement Program Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Develop and execute social media strategies across platforms such as Facebook, Instagram, TikTok, YouTube, X (formerly Twitter), Reddit, and other widely-used or emerging channels to improve brand visibility, foster positive sentiment, and enhance community engagement.

• Establish brand authority and cultivate a community presence on relevant platforms.

• Lead AI-driven automation projects, incorporating tools for content creation, chatbots, predictive analytics, and automated posting workflows to boost engagement and follower growth.

• Evaluate performance metrics to optimize campaigns and meet ROI objectives.

• Ensure all activities adhere to platform policies, firearm industry regulations/standards, and legal requirements, avoiding prohibited content while maximizing outreach.

• Utilize AI to assess content against evolving social guidelines prior to publication, ensuring optimal reach without triggering "restricted" flags.

• Collaborate with Marketing, Buyers, Suppliers, Partnerships, and Compliance teams to synchronize social initiatives with business objectives, including lead generation and e-commerce integration.

• Oversee content development, including short-form videos, influencer collaborations, and user-generated campaigns targeted at firearm enthusiasts.

• Identify AI-driven opportunities to automate repetitive tasks such as scheduling, personalization, and data-driven targeting for effective scaling.

• Stay informed on trends in AI, social media, social algorithms, and dynamics within the firearms sector.

• Monitor feedback and sentiment across our social and community channels, addressing any controversial issues proactively.

• Engage with community platforms (like Reddit and Facebook groups) to bolster presence and manage reputation.

• Maintain a social calendar that tells seasonal and impactful stories throughout the year, aligned with the brand’s vision, goals, and campaigns.

⛳️ Requirements

• 3-5 years of experience in social media within the e-commerce retail sector.

• Practical experience in utilizing AI tools for content generation, automation, lead generation, and achieving quantifiable results.

• A Bachelor’s degree is preferred.

• Experience in the 2A/Firearms industry is preferred.

• Extensive familiarity, understanding, and experience with firearms and/or hunting.

• A strategic thinker with a data-driven approach.

• A creative problem-solver who can adapt to platform and industry constraints.

• Proven expertise in increasing social followers for high-profile accounts.

• Strong understanding of the social media landscape and algorithms.

• A proactive individual who is collaborative and organized.

• Excellent communication skills for cross-functional collaboration.

• Ability to manage multiple projects and stakeholders simultaneously.

• Experience supervising external content creators.

• Capability to organize and prioritize workload effectively to meet deadlines.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• Participation in a 401k plan.

• Company-paid Short and Long-Term Disability Insurance.

• Company-paid Life Insurance.

• Company-paid holidays.

• Employee Assistance Program.

• Paid Parental Bonding Leave.