SMM Manager

This is a fully remote position, open to applicants in Belarus.

📋 Description

• Develop and implement social media content strategies that are in line with business objectives.

• Establish communication funnels via social media to enhance brand visibility, engagement, and user acquisition.

• Create and uphold content plans and publishing schedules.

• Initiate and oversee special campaigns, activations, contests, and product-related projects.

• Source, brief, evaluate, and coordinate user-generated content (UGC) creators.

• Prepare comprehensive briefs and assignments for designers, production teams, and content creators.

• Manage video editing independently for short-form content such as TikTok, Reels, and Shorts.

• Generate basic static visual materials as required.

• Work in collaboration with paid media teams to synchronize organic and paid social initiatives.

• Assess content performance and pinpoint growth and optimization opportunities.

• Keep abreast of trends, platform changes, competitor actions, and new content opportunities.

⛳️ Requirements

• 2–3+ years of experience in Social Media Marketing.

• Demonstrated success in utilizing social media as a means for brand awareness, engagement, retention, and user acquisition.

• Practical experience with TikTok, Instagram, Facebook, and YouTube.

• Competent video editing skills (CapCut, Premiere Pro, or equivalent).

• Proficiency in creating simple graphic assets using design tools (Figma, Canva, or similar) and familiarity with AI tools for content creation.

• Experience in collaborating with UGC creators and managing creator-generated content.

• Knowledge of communication funnels and the audience lifecycle within social media.

• Capability to analyze performance metrics and make data-informed content decisions.

• Proficient in written and spoken English (B1+) and Russian (C1).

🏝️ Benefits

• Remote work model;

• Competitive remuneration;

• Friendly, enjoyable, and positive environment.