Shopper Marketing Coordinator – Contract Role

📋 Description

• Oversee the creation and production of in-store POS materials, including displays, shelf talkers, signage, and coupon pads.

• Collaborate with sales teams to guarantee impeccable in-store execution at major retail accounts, complete with comprehensive tracking and reporting.

• Implement digital campaigns for retailers across various platforms such as Walmart Connect, Roundel, Kroger Precision Marketing, and Instacart, focusing on strategy, trafficking, and performance assessment.

• Manage and enhance retailer.com content, including product pages, images, A+ content, and ratings & reviews to optimize digital shelf visibility.

• Create and distribute sell-in decks, one-pagers, and comprehensive campaign calendars to keep internal sales teams and broker partners well-informed and prepared.

• Gather and present campaign performance summaries and key insights to internal stakeholders and external partners in a clear and actionable format.

• Assist in brand campaign planning by coordinating timelines, consolidating contributions, and ensuring alignment across functions with the broader marketing team.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related discipline.

• A minimum of 2 years of experience in shopper marketing, brand marketing, or a related field, preferably within CPG or food & beverage sectors.

• Strong project management and organizational abilities, with the capability to handle multiple priorities at the same time.

• Exceptional written and verbal communication skills, including advanced proficiency in deck creation.

• Proficient in Microsoft Office Suite, with a focus on PowerPoint and Excel.

• Basic understanding of AI tools such as Claude and ChatGPT.

• A proactive, self-motivated attitude with a tendency to take initiative.

• Familiarity with digital retail media, sponsored search, or e-commerce content management.

• Experience with project management tools like Asana, Monday.com, or similar platforms.

• Knowledge of data platforms such as IRI/Nielsen/SPINS.

• Strong familiarity with AI systems for tasks such as deck creation and calendar management.

🏝️ Benefits

• Vacation & Holidays: We provide three weeks of paid vacation each calendar year, along with 12 paid holidays annually.

• Health insurance: You can opt-in to the best medical, dental, and vision insurance available.

• Sparks Benefits include allowances and resources for Nutrition, Fitness, and Education!

• Free product: To ensure you can genuinely promote Kettle & Fire products, team members receive free products for personal use.