SEO/GEO, Content Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the strategy and execution of SEO/GEO and organic growth.

• Establish and guide the organic growth approach for OLX, ZAP, and Viva Real.

• Create a comprehensive SEO roadmap that aligns with business goals.

• Transition SEO from merely a traffic source to a significant driver of additional value.

• Organize and expand both on-page and off-page content strategies.

• Lead large-scale content creation initiatives.

• Integrate content throughout the user experience.

• Generate unique content leveraging proprietary data.

• Formulate a strong digital PR and backlink acquisition strategy.

• Cultivate partnerships with social media teams, publishers, and channels.

• Enhance organic share of voice in comparison to competitors.

• Direct the technical evolution backlog in collaboration with engineering and product teams.

• Ensure optimal performance in Core Web Vitals, indexing and crawling, information architecture, rendering, and overall performance.

• Influence product roadmaps to maximize organic outcomes.

• Develop strategies for presence in LLMs and answer engines (ChatGPT, Gemini, etc.).

• Create content optimized for Answer Engines (AEO).

• Monitor and enhance presence in AI-mediated search environments.

• Establish a model to assess SEO impact beyond mere sessions.

• Update metrics to encompass organic leads, incremental revenue, share of voice, and visibility in LLMs.

• Collaborate closely with the data team for in-depth analyses.

• Lead and nurture the SEO team.

• Oversee external vendors and partners.

• Ensure high-quality and swift execution of tasks.

• Collaborate cohesively with media, CRM, product, data, and the Martech teams.

⛳️ Requirements

• Extensive experience in SEO within large-scale digital firms (marketplaces, e-commerce, classifieds, or similar sectors).

• Relevant expertise in driving organic growth (traffic, leads, or revenue).

• Proficient in technical SEO, content strategy, and off-page tactics.

• Experience in integrating SEO with product and engineering teams.

• Background in both B2C and B2B settings.

• Strong strategic thinking and business acumen.

• Analytical skills with a data-driven approach.

• High level of critical thinking and a low tolerance for subpar results.

• Ability to influence key stakeholders (product, engineering, leadership).

• Hands-on approach with a systems-thinking mindset.

• Excellent prioritization skills in complex environments.

• Proficient in advanced English.

• Differentiators: Experience with marketplaces (both supply and demand sides), knowledge of AEO / GEO / AI Search, experience utilizing proprietary data for content, familiarity with managing large volumes of pages (millions of URLs), and experience with tools like Botify, GSC, BigQuery, etc.

🏝️ Benefits

• Competitive salary.

• Health insurance coverage.

• Dental care plan.

• Private pension scheme.

• Flexible benefits tailored to your needs.

• Meal allowance provided.

• Access to financial advisory services.

• Membership in a perks club.

• Home office allowance available.

• Mobility allowance offered.

• Childcare allowance included.

• Life insurance coverage.

• Extended leave options.

• Support for sports, quality of life, and overall well-being.

• Payroll-deductible loans with reduced interest rates.