Head of SEO

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Lead and enhance the agency's SEO capabilities, ensuring adherence to best practices and innovation across all client accounts.

• Keep the agency updated on industry changes, algorithm updates, upcoming technologies, and shifting search trends.

• Collaborate with broader digital marketing teams to ensure SEO strategies align with Paid Media, Measurement, and Conversion Rate Optimization initiatives.

• Promote continuous enhancement of SEO processes, standards, and methodologies.

• Coach, mentor, and support team members while contributing to performance reviews and their professional growth.

• Develop and manage SEO strategies for clients across various industries.

• Implement and oversee technical SEO, content optimization, and off-page SEO initiatives.

• Act as a trusted advisor to clients, proactively communicating performance insights, opportunities, and recommendations.

• Analyze campaign performance to identify opportunities for increasing organic traffic, leads, and revenue.

• Ensure quality assurance across all SEO deliverables.

• Support new business initiatives by contributing to proposals, developing SEO strategies, and participating in client pitches.

• Represent the agency through thought leadership, industry events, networking opportunities, and online content.

• Experiment with and assess new tools, software, and methodologies, sharing insights with colleagues and clients.

• Serve as the agency's SEO subject matter expert, providing guidance on complex client challenges and industry advancements.

• Effectively delegate tasks to internal team members and external partners.

• Provide clear briefs, strategic direction, and constructive feedback.

• Collaborate closely with the Studio Manager to manage resource planning and project delivery requirements.

• Cultivate a collaborative, high-performance culture dedicated to client success.

⛳️ Requirements

• A minimum of 5 years of experience in SEO, ideally within a digital marketing agency setting.

• Demonstrated experience in leading SEO strategies that have resulted in significant growth in organic traffic, conversions, and revenue.

• Strong leadership abilities to motivate, mentor, and develop team members.

• Advanced knowledge of technical SEO, including the ability to diagnose issues and effectively communicate solutions.

• Strong proficiency in content optimization, digital PR, link building, and off-page SEO.

• Practical experience with SEO and analytics platforms, including:

• - GA4

• - Google Search Console

• - Semrush

• - Ahrefs

• - Screaming Frog

• - Sitebulb

• A solid understanding of Google Tag Manager and accurate tracking implementation.

• Experience with content management systems.

• Knowledge of HTML, CSS, and JavaScript is a plus.

• Excellent organizational, communication, and stakeholder management skills.

• Commercially savvy, with the ability to identify growth opportunities for both clients and the agency.

• A reliable laptop/computer and a stable high-speed internet connection.

🏝️ Benefits

• Competitive salary package.

• Opportunities for professional development and training.

• Flexible working arrangements.

• Supportive team environment.