Senior SEO Content Strategist

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take charge of organic content performance.

• Design and implement a global SEO content strategy that aligns with Valtech's identity as The Experience Innovation Company.

• Perform keyword research and competitive analysis to pinpoint content gaps and topic clusters across essential sectors — retail, automotive, financial services, health, and B2B.

• Collaborate with regional marketing teams to ensure that global strategies are effectively localized.

• Create and commission content that not only ranks well but also resonates with the audience.

• Brief and develop long-form content — including thought leadership pieces, guides, case study landing pages, and pillar pages — providing clear direction regarding search intent, structure, and narrative perspective.

• Work alongside subject matter experts, practice leads, and leadership to highlight Valtech's most distinctive insights.

• Uphold Valtech's brand voice across all commissioned content: confident, optimistic, and human — avoiding jargon.

• Promote ongoing improvement.

• Monitor and report on organic traffic, keyword rankings, content engagement, and conversion performance.

• Conduct regular content audits and prioritize a refresh backlog that maximizes SEO effectiveness.

• Stay informed about algorithm changes, AI-driven search trends, and best practices for LLM-optimized content.

• Collaborate across the marketing ecosystem.

• Incorporate SEO considerations into the content creation process with copywriters, designers, and editors.

• Partner with the Martech, Demand Generation, and Campaign teams to support the entire marketing funnel.

• Work with the web team to apply on-page SEO best practices — including metadata, internal linking, structured data, and page experience signals.

⛳️ Requirements

• At least 4 years of experience in SEO content strategy, preferably within B2B or professional services.

• Demonstrated success in increasing organic traffic and enhancing keyword rankings at scale.

• Excellent writing abilities — capable of making complex concepts clear and engaging.

• Proficiency in SEMrush, Ahrefs, Google Search Console, Screaming Frog, and GA4.

• Strong understanding of technical SEO principles and the capability to collaborate with developers to implement recommendations.

• Experience in briefing and commissioning content from writers, designers, and subject matter experts.

• Ability to interpret data and present performance reports to senior stakeholders.

• Experience working within complex, matrixed, global organizations.

🏝️ Benefits

• 26 paid vacation days per year.

• Coverage for national holidays.

• Sick leave (up to 20 days per year).

• Unpaid leave (up to 20 days per year).

• Medical insurance coverage.

• Multisport card OR Multikafeteria benefits.

• Support for maternity and paternity leave.

• Access to internal workshops and learning initiatives.

• Reimbursement for professional certifications.

• Opportunities to participate in professional local and global communities.

• Growth Framework to manage expectations and outline steps for career advancement.

• Mentoring program offering the chance to be either a mentor or a mentee for career growth.

• Flexible work arrangements, including remote and hybrid options (country-dependent).

• Opportunities for career advancement, including international mobility and professional development initiatives.

• Learning and development resources, providing access to cutting-edge tools, training, and industry experts.