SEO Strategy Manager – AI Focus

This is a fully remote position, open to applicants in Estonia.

📋 Description

• Oversee the SEO strategy and monitor KPI progress for designated client accounts.

• Serve as the primary strategic liaison for clients, delivering clear updates, proactive suggestions, and assured guidance.

• Conduct strategy reviews, reporting calls, and quarterly business reviews, linking SEO performance to business outcomes.

• Identify potential risks, obstacles, and signs of client dissatisfaction or concern, and formulate recovery plans before issues escalate.

• Discover growth opportunities and propose new initiatives or scope expansions that can yield measurable results.

• Transform recurring SEO tasks into standardized templates, workflows, or automation processes.

• Establish monitoring for ranking fluctuations, technical challenges, competitor actions, and visibility gaps in AI search results.

• Develop ongoing processes for auditing and enhancing technical SEO, structured data, internal linking, and content visibility.

• Track the frequency of clients' brand mentions or recommendations in AI search results, identify gaps, and recommend actions to boost visibility.

• Determine which SEO tasks should be managed by specialists, AI tools, or a combination of both.

• Implement quality checks for automated SEO workflows, integrating tool-based assessments with human reviews.

• Maintain shared prompt, workflow, and automation libraries for the SEO team.

• Assist SEO Specialists in adopting AI tools and workflows in a methodical, quality-controlled manner.

• Continuously seek out repetitive tasks that can be simplified, automated, or enhanced.

• Keep abreast of developments in SEO, AI search behavior, algorithm updates, and automation tools.

• Convert emerging trends and tools into actionable workflows that enhance client delivery and results.

⛳️ Requirements

• Demonstrated experience in developing and leading SEO strategies, ideally within an agency, eCommerce, or client-centric setting.

• Strong comprehension of technical SEO, on-page SEO, content strategy, internal linking, off-page SEO, reporting, and performance analysis.

• Capability to align SEO efforts with business objectives such as visibility, traffic, conversions, revenue impact, and growth.

• Ownership mentality regarding SEO KPIs – you take charge of enhancing performance, not merely reporting on it.

• Practical insight into how AI search is influencing organic visibility, including AI-generated responses, LLM recommendations, source credibility, and brand mentions.

• Hands-on experience utilizing AI tools or automation to enhance SEO workflows.

• Ability to convert recurring SEO tasks into distinct, repeatable workflows that include quality checks.

• Good judgment regarding which tasks should be automated, which require human expertise, and where both should collaborate.

• Exceptional client communication skills and proficient English, with the ability to articulate complex SEO and AI search concepts clearly.

• Proficient in managing expectations, navigating challenging discussions, and offering assured strategic direction.

• Structured thinking: converting strategy into roadmaps, tasks, and measurable outcomes.

• Confidence to challenge assumptions and serve as a trusted strategic advisor.

• Proficiency in coding or agent frameworks such as *Claude Code, Cursor, Codex*, or similar tools.

• Familiarity with SEO and analytics tools such as *Google Search Console, Ahrefs, Semrush, Screaming Frog, and GA4*.

🏝️ Benefits

• Competitive starting salary relative to the market - 2100-2400 EUR NET;

• Performance-based bonuses linked to successful project delivery and client results;

• Exciting travel opportunities;

• Support for hardware upgrades;

• Core health insurance coverage and sports bonuses;

• A diverse multinational team of experts to learn from;

• Company-covered training and certification;

• Legendary online and onsite events to celebrate our success together.