SEO Specialist – Part-Time, Freelance

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Implement the SEO strategy for our Shopify store, focusing on keyword planning, on-page enhancements, and site architecture for collections, product, and content pages.

• Conduct keyword and SERP analysis within the home décor and picture frames niche, transforming findings into a prioritized action plan.

• Scale optimization of product and collection pages, including titles, meta descriptions, headings, image alt text, internal links, and structured data (schema).

• Identify and resolve technical SEO challenges such as crawlability, indexation, site speed/Core Web Vitals, canonicalization, and redirects.

• Create and oversee content briefs for blogs and landing pages, collaborating with writers and designers to produce SEO-optimized content.

• Monitor rankings, organic traffic, and conversions; report on performance and connect your efforts to revenue outcomes.

• Keep an eye on competitors and algorithm changes, making necessary adjustments.

⛳️ Requirements

• 2–4 years of practical SEO experience, preferably in e-commerce and/or Shopify.

• Proficient in AI technologies.

• Strong understanding of technical SEO principles (crawling, indexing, schema, Core Web Vitals).

• Skilled with SEO tools — Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog.

• Proven history of increasing organic traffic (and ideally revenue).

• Exceptional written and verbal English skills (near-native preferred as you will optimize English-language content).

• Self-motivated and dependable — capable of managing your time effectively and meeting deadlines with limited weekly hours.

• Availability to work during core US business hours (Eastern or Central time zone).

• Nice to Have: Experience with extensive product catalogs and programmatic/large-scale SEO.

• Knowledge of Shopify's SEO constraints and potential workarounds.

• Basic understanding of HTML/CSS; comfortable analyzing data in spreadsheets or BigQuery.

• Experience in content strategy and link-building outreach.

• Background in the home, décor, or lifestyle sectors.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and training.

• Collaborative and innovative team environment.

• Employee discounts on products.