SEO Specialist

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Create and implement SEO strategies aimed at enhancing website rankings, boosting organic traffic, and increasing overall search visibility.

• Optimize website content, metadata, and site architecture in accordance with SEO best practices.

• Perform keyword research and execute on-page SEO enhancements to improve discoverability and user experience.

• Assist in SEO efforts for both conventional search engines and AI-based search experiences.

• Conduct A/B testing on website components such as titles, descriptions, CTAs, and landing pages.

• Analyze the outcomes of tests to enhance engagement, conversions, and overall site performance.

• Continuously refine SEO and content strategies based on insights gathered from performance data.

• Conduct competitive analysis to pinpoint trends, opportunities, and content deficiencies.

• Examine competitor keywords, positioning, and SEO strategies to guide optimization initiatives.

• Discover opportunities to bolster the company's organic search visibility.

• Optimize content and website structure for AI-driven search platforms and emerging search technologies.

• Utilize AI tools to assist with keyword research, content optimization, and improving search visibility.

• Monitor SEO performance utilizing tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.

• Track KPIs, traffic performance, rankings, and conversion metrics.

• Deliver actionable reports and optimization recommendations to stakeholders.

⛳️ Requirements

• At least 2 years of experience in SEO, demonstrating a successful history of enhancing rankings and increasing organic traffic.

• Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, and Google Analytics.

• Familiarity with A/B testing, competitive analysis, and SEO performance reporting.

• Experience in AI search optimization and emerging search technologies is highly desirable.

• Strong grasp of SEO best practices, keyword research, on-page SEO, and technical optimization.

• Knowledge of AI-driven search platforms and content optimization for LLMs and voice search.

• Basic understanding of HTML, CSS, and website architecture for SEO enhancements.

• Excellent analytical, organizational, and problem-solving abilities.

• Capability to manage multiple projects independently in a fast-paced environment.

• Outstanding written and verbal communication skills.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and continued education.

• Flexible working hours and remote work options.

• Collaborative work environment with a focus on innovation.