SEO Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Oversee SEO initiatives for clients, encompassing both onsite and offsite optimization efforts.

• Conduct keyword research aligned with client business goals to enhance existing content and identify new opportunities.

• Deliver SEO analysis and recommendations pertaining to the structure and elements of websites and web pages.

• Propose and implement strategies for content development that align with SEO objectives—both general and keyword-focused.

• Create and execute link building campaigns.

• Track and assess web analytics dashboards and reports to formulate and suggest SEO strategies.

• Update the team and management on project progress, timelines, and outcomes.

• Implement and manage search engine programs, including XML sitemaps, shopping feeds, and webmaster tools.

• Analyze and track search results and performance across major search engines to enhance rankings.

⛳️ Requirements

• Minimum of 5 years of prior experience in SEO.

• A Bachelor's Degree is preferred.

• Proficient in using popular keyword research tools (e.g., Google, WordTracker, Keyword Discovery).

• Experienced in working with CMS environments.

• Understanding of HTML/CSS and website administration.

• High-level proficiency in MS Excel, PowerPoint, and Word.

• Familiarity with website analysis through various analytics tools, including Google Analytics and internal reporting tools, is preferred.

• Capable of creating clear and concise reports that present complex data sets.

• Comfortable with data and possess an analytical mindset.

• Detail-oriented with the ability to manage multiple tasks in a deadline-driven environment.

• Ability to communicate thoughts and ideas clearly and effectively.

• Demonstrate high levels of integrity, autonomy, and self-motivation.

• Strong analytical, organizational, project management, and time management skills.

🏝️ Benefits

• Employees have the option to work remotely.