SEO Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Enhance product pages, collections, and landing pages by targeting specific keywords.

• Craft and polish SEO-optimized titles, meta descriptions, headers, and on-page content.

• Ensure effective internal linking is established throughout the website.

• Revise product descriptions to optimize both conversion rates and keyword relevance.

• Detect and rectify issues related to duplicate content, thin content, or absent metadata.

• Perform keyword research to uncover high-value opportunities, both commercial and informational.

• Associate keywords with product, collection, and blog content accurately.

• Identify long-tail keyword opportunities pertinent to tradies and specific sectors.

• Evaluate competitor rankings and identify content gaps.

• Develop and sustain keyword tracking spreadsheets.

• Compose blog articles aimed at informational search queries (e.g., safety standards, product guides).

• Enhance and optimize existing content such as product guides and educational resources.

• Design SEO-driven landing pages focused on specific use cases or industries.

• Align all content with the brand's voice (practical, modern, trade-focused).

• Detect and report technical SEO issues (broken links, crawl errors, indexing problems).

• Assist with site audits utilizing tools like Google Search Console or Ahrefs.

• Ensure appropriate URL structures, redirects, and canonical tags are in place.

• Monitor site speed and propose improvements.

• Aid in uploading and optimizing new products and collections.

• Ensure that all new products adhere to SEO best practices (titles, descriptions, alt text, schema where applicable).

• Create scalable templates for consistent optimization across the catalog.

• Seek out backlink opportunities (directories, blogs, partnerships).

• Conduct outreach for backlinks and collaborations.

• Support digital PR efforts and brand mentions.

• Track and report on the growth of backlinks.

• Monitor rankings, traffic, and essential SEO metrics.

• Provide weekly and monthly reports containing insights and recommendations.

• Identify trends, successes, and areas needing improvement.

• Track performance by product category and keyword clusters.

⛳️ Requirements

• Positive, proactive attitude with a solutions-focused approach.

• Highly organized with exceptional attention to detail.

• Process-oriented with the ability to follow and refine Standard Operating Procedures (SOPs).

• Strong proficiency in written English and SEO copywriting.

• Analytical mindset capable of interpreting data effectively.

• Self-motivated individual who takes ownership of tasks and results.

• Ability to prioritize and manage multiple SEO projects simultaneously.

• Eager to learn and stay updated on SEO trends and advancements.

• Understanding of the Australian search market and tradie audience (Bonus).

• Basic knowledge of Conversion Rate Optimization (CRO) (Bonus).

• Familiarity with AI tools for SEO workflows (Bonus).

• Background in customer service and sales support (B2C and B2B) (Bonus).

• Experience in data entry (Bonus).

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and training.

• Flexible work environment with remote working options.

• Collaborative and supportive team culture.

• Access to the latest tools and technologies in SEO.