SEO Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute Technical SEO Audits: Consistently identify and rectify issues related to crawlability, indexing, rendering, and overall site performance.

• Monitor and Enhance Site Health: Tackle technical debts such as 404 errors, redirect chains, duplicate content, and indexing issues.

• Oversee Configurations: Manage essential technical SEO elements including XML sitemaps, robots.txt files, and canonical tags.

• Optimize Performance (in collaboration with Development Teams): Collaborate with developers to enhance Core Web Vitals, PageSpeed performance, and mobile usability.

• Implement Structured Data: Maintain Schema.org/JSON-LD markup to improve search visibility and qualify for rich results.

• Support Site Architecture: Assist in the assessment of URL structures, navigation, taxonomy, and overall website architecture to enhance scalability and search performance.

• Conduct Keyword and Competitor Analysis: Uncover new content opportunities and organic growth initiatives through comprehensive research.

• Optimize On-Page Elements: Improve metadata, headers, internal linking structures, and body content for enhanced search visibility.

• Collaborate on Content Development: Partner with content creators, designers, and marketing stakeholders to integrate SEO best practices into new assets.

• Execute Content Refreshes: Identify and optimize underperforming historical content to enhance its current search performance.

• Monitor Key Performance Indicators (KPIs): Track organic traffic, rankings, backlinks, crawl health, and other essential SEO metrics.

• Utilize SEO Toolkits: Leverage tools such as Google Analytics, Google Search Console, Ahrefs, Semrush, and specialized software to reveal trends.

• Create Reports and Dashboards: Develop recurring performance reports that effectively communicate insights and actionable recommendations to stakeholders.

• Analyze Algorithm Updates: Stay informed about search engine algorithm changes and industry trends to proactively adjust strategies.

• Integrate SEO into Product Roadmaps: Collaborate closely with Engineering, Product, Content, and Marketing teams to ensure SEO requirements are included in standard project releases.

• Guide Web Migrations and Launches: Offer technical SEO recommendations for website enhancements, full migrations, redesigns, and new feature rollouts.

• Promote Testing and Innovation: Support SEO testing initiatives and contribute to ongoing workflow and process improvements.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, Business, Information Systems, Computer Science, or a related field; or an equivalent combination of education, professional training, and directly relevant SEO experience.

• Experience in SaaS, technology, healthcare technology, telecommunications, or B2B digital marketing contexts.

• Proficiency in Core Web Vitals optimization and website performance initiatives.

• Experience in supporting website migrations, redesigns, or large-scale SEO projects.

• Familiarity with SQL, BigQuery, Looker Studio, or other data visualization and analysis tools.

• Experience using AI-powered tools for SEO research, analysis, automation, or content optimization workflows.

• Knowledge of LLM Optimization (LLMO), Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and strategies for enhancing visibility across AI-driven search platforms and assistants.

• Experience in measuring and analyzing brand and content visibility within AI-generated search results and emerging search experiences.

• Understanding of JavaScript SEO and current web frameworks.

• Experience in backlink analysis and off-page SEO initiatives.

• Experience in Agile or cross-functional product development settings.

• Google Analytics Certification.

• Google Search Console training or certification.

• Other relevant digital marketing or analytics certifications.

🏝️ Benefits

• Annual performance bonus

• Employee Stock Purchase Plan (ESPP)

• Enhanced time off packages

• Health insurance

• Flexible work arrangements