
SEO Lead – Local SEO, Google Business Profile
Posted May 20

Posted May 20
This is a fully remote position, open to applicants in South Africa.
• Take charge of the SEO strategy and implementation for a range of home-services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)
• Develop and oversee SEO roadmaps that encompass technical SEO, local visibility, content creation, GBP optimization, and link building.
• Manage scalable SEO processes, templates, quality assurance checks, and reporting standards across various accounts.
• Monitor performance metrics using GA4, GSC, and SEO tools, focusing on leads, calls, and local visibility.
• Work in tandem with paid media and LSA teams to ensure messaging alignment and prioritize growth strategies.
• 3–5+ years of practical SEO experience with a proven track record in home-services or service-oriented sectors.
• Proven success in enhancing local SEO and improving Google Business Profile rankings for service-area businesses.
• Experience in navigating highly competitive local markets (map pack + organic results).
• Strong understanding of multi-location and franchise-style SEO frameworks.
• Robust technical SEO expertise (audits, indexation, internal linking, CWV awareness, basic schema).
• High proficiency in WordPress, including on-page optimization and common technical corrections.
• Capability to produce comprehensive SEO documentation, briefs, roadmaps, and performance reports.
• Exceptional organizational skills and time management across multiple active client projects.
• Previous professional experience working remotely.
• Proficiency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar).
• Candidates lacking evident remote work experience will not be considered.
• Competitive and transparent compensation.
• Performance and results are rewarded.
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