SEO Lead – Local SEO, Google Business Profile

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take charge of the SEO strategy and implementation for a range of home-services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)

• Develop and oversee SEO roadmaps that encompass technical SEO, local visibility, content creation, GBP optimization, and link building.

• Manage scalable SEO processes, templates, quality assurance checks, and reporting standards across various accounts.

• Monitor performance metrics using GA4, GSC, and SEO tools, focusing on leads, calls, and local visibility.

• Work in tandem with paid media and LSA teams to ensure messaging alignment and prioritize growth strategies.

⛳️ Requirements

• 3–5+ years of practical SEO experience with a proven track record in home-services or service-oriented sectors.

• Proven success in enhancing local SEO and improving Google Business Profile rankings for service-area businesses.

• Experience in navigating highly competitive local markets (map pack + organic results).

• Strong understanding of multi-location and franchise-style SEO frameworks.

• Robust technical SEO expertise (audits, indexation, internal linking, CWV awareness, basic schema).

• High proficiency in WordPress, including on-page optimization and common technical corrections.

• Capability to produce comprehensive SEO documentation, briefs, roadmaps, and performance reports.

• Exceptional organizational skills and time management across multiple active client projects.

• Previous professional experience working remotely.

• Proficiency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar).

• Candidates lacking evident remote work experience will not be considered.

🏝️ Benefits

• Competitive and transparent compensation.

• Performance and results are rewarded.