SEO, Lead Generation Analyst

This is a fully remote position, open to applicants in Costa Rica.

📋 Description

• Conduct regular audits of the website to ensure technical health and adherence to SEO best practices.

• Execute keyword research to facilitate content planning and optimization efforts.

• Assist in enhancing site performance, crawlability, and Core Web Vitals metrics.

• Track organic rankings, traffic, and conversion rates, providing regular progress reports.

• Optimize metadata, internal linking, and content structure across essential pages.

• Aid in the planning, execution, and optimization of Google Ads campaigns under supervision.

• Perform keyword analysis to align paid and organic search initiatives.

• Monitor conversion performance and help identify opportunities for ROI improvements.

• Collaborate on testing ad creatives and enhancing targeting strategies.

• Assist in reporting the outcomes of paid versus organic efforts and campaign insights.

• Work with writers and designers to create SEO-friendly content.

• Maintain and update a keyword-focused content calendar.

• Optimize existing pages and blogs to enhance rankings and user engagement.

• Research content opportunities and make recommendations based on data analysis.

• Help maintain dashboards and KPI reporting for SEO, traffic, and lead generation metrics.

• Provide insights to support enhancements in conversion and overall marketing performance.

• Conduct competitor and market research to uncover trends and opportunities.

• Assist with the execution and analysis of A/B testing on landing pages (forms, demos, etc.).

• Recommend UX and content improvements based on performance metrics.

• Support landing page optimization for both SEO and paid advertising campaigns.

• Contribute to App Store Optimization (ASO) initiatives following app launches.

• Assist with mobile keyword research, basic app listing optimization, and rank tracking.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).

• 2–4 years of practical experience in SEO, content optimization, or digital marketing.

• Strong understanding of the fundamentals of technical SEO: indexing, metadata, crawlability, site structure, and Core Web Vitals.

• Experience with keyword research and on-page optimization techniques.

• Familiarity with link-building strategies and content promotion methods.

• Proficient in using SEO and analytics tools (Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, Looker Studio, etc.).

• Ability to analyze data and generate clear reports with actionable insights.

• Basic knowledge of conversion rate optimization (CRO) concepts and user navigation on websites.

• Capable of working independently while collaborating with cross-functional teams.

• Must reside in and have work authorization for Latin America.

• Must be available for significant overlap with Mountain Standard Time (MST).

🏝️ Benefits

• 100% Remote – work from anywhere in Latin America.

• Private Medical Insurance.

• Opportunities for Personal and Professional Development through Courses & Certifications.

• Flexible Work Schedule.

• 3 Sick Days per year.

• Birthday Off.

• Additional Days for Special Occasions.

• Team Building Meal Reimbursement.

• Equipment Provided.

• Monthly Recognitions and Rewards.