SEO and Content Marketing Strategist – Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate closely with the content team to synchronize SEO objectives with the content strategy, ensuring content is optimized for search engines as well as user experience.

• Create and implement content strategies for websites, landing pages, and other digital assets, focusing on SEO-driven content that meets client objectives.

• Leverage Voice of Customer (VoC) insights and keyword research to guide content creation, ensuring messaging resonates with target personas.

• Perform content audits to uncover gaps and opportunities, recommending enhancements to improve organic search visibility.

• Enhance existing content for SEO, ensuring all digital assets comply with current SEO guidelines and best practices.

• Spearhead the development and execution of comprehensive SEO strategies tailored to the unique needs of B2B clients, with a focus on increasing organic traffic and enhancing search engine rankings.

• Conduct thorough keyword research, prioritizing high-intent keywords that drive qualified traffic and conversions.

• Execute technical SEO audits, identifying and rectifying issues related to site architecture, crawlability, and indexing.

• Optimize on-page elements, including meta tags, headers, content, and internal linking structures, to improve SEO performance.

• Work in conjunction with the development team to ensure adherence to SEO best practices during website updates and redesigns.

• Drive off-page SEO initiatives, including link building, outreach, and digital PR, to strengthen domain authority and backlink profiles.

• Analyze competitors' SEO strategies to pinpoint gaps and opportunities for enhancement.

• Lead client meetings, presenting SEO performance reports, discussing strategic initiatives, and effectively managing expectations.

• Prepare and present detailed SEO reports, including analysis of traffic, rankings, conversions, and other key metrics.

• Offer clients actionable insights and recommendations based on data-driven analysis, assisting them in achieving their digital marketing goals.

• Keep abreast of the latest SEO trends, algorithm updates, and industry advancements, continuously refining strategies to sustain and enhance performance.

• Collaborate with cross-functional teams, including web developers, designers, and content creators, to execute cohesive and impactful digital marketing campaigns.

• Contribute to internal knowledge sharing and team development by remaining informed about emerging SEO tools and techniques.

⛳️ Requirements

• 4+ years of experience in SEO, with a strong emphasis on B2B campaigns.

• Proven track record in content strategy development, particularly for websites, landing pages, and digital marketing assets.

• Comprehensive understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and link building.

• Proficient in SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and other relevant platforms.

• Excellent verbal and written communication skills, with the ability to lead client meetings and effectively manage expectations.

• Experience in the B2B, SaaS, or tech industry.

• Strong project management abilities, with the capacity to work independently in a remote setting, managing multiple projects and deadlines.

• Familiarity with content management systems and project management software (e.g., Asana).

🏝️ Benefits

• **Location:** Remote

• **Position:** Contract

• **Salary:** $40 - 50/hour