SEO and AI Search Strategist

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Develop comprehensive organic search strategies that encompass:

• Traditional SEO techniques

• AI-driven search experiences

• Conversational and answer-focused discovery methods

• Zero-click search scenarios

• Identify opportunities to enhance visibility across search engines, AI assistants, and recommendation-based interfaces

• Stay informed about changes in search behavior, algorithm updates, SERP developments, and AI-influenced user journeys

• Create frameworks that boost authority, topical relevance, entity recognition, and discoverability

• Formulate scalable content strategies grounded in intent, audience behavior, and semantic relevance

• Establish topic ecosystems and internal linking structures that reinforce topical authority

• Oversee the creation of high-quality content tailored for both human users and machine interpretation

• Optimize existing content for extraction, summarization, citation, and conversational retrieval by AI systems

• Collaborate with creative, development, and marketing teams to ensure content aligns with growth objectives

• Ensure websites uphold robust technical foundations, including crawlability, indexing, structured data, and site architecture

• Execute schema and entity optimization strategies that enhance machine comprehension

• Identify technical obstacles that hinder organic performance or AI discoverability

• Work with developers on performance enhancements and scalable SEO implementations

• Establish success metrics for organic visibility, engagement, lead quality, conversions, and AI presence

• Utilize GA4, Search Console, Ahrefs/Semrush, and emerging AI visibility tools to discover opportunities and performance insights

• Transform data into actionable recommendations and iterative growth strategies

• Monitor competitive positioning in both traditional and AI-driven search environments

• Collaborate cross-functionally with paid media, CRO, sales, and creative teams to align messaging and maximize acquisition impact

• Support campaigns where SEO, content, paid acquisition, and AI visibility function as an integrated strategy

• Assist in shaping internal processes and educating teams on the future of search and discovery

⛳️ Requirements

• A minimum of 3 years of experience in SEO, content strategy, or organic growth

• In-depth understanding of: Technical SEO fundamentals, Content strategy, and keyword/intent mapping, the evolving search landscape (AI search, zero-click behavior, entity-based search)

• Proven experience in creating or managing successful content programs

• Knowledge of structured data, schema, and semantic SEO principles

• An analytical mindset capable of linking work to business outcomes

• Excellent communicator who can simplify complex search concepts into actionable strategies

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision)

• Retirement Plan (401k, IRA)

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development

• Work From Home

• Schedule: Monday - Friday, hours flexible between 8:00am - 6:00pm