SEO Content Writer

This is a fully remote position, open to applicants in United States.

📋 Description

• Support subject matter experts and senior leadership in creating engaging and impactful editorial content, such as blogs, guides, and case studies.

• Work in collaboration with the SEO team to enhance content and execute special projects.

• Compose and refine content alongside editors and senior writers that aligns with search intent, user requirements, and organizational objectives.

• Modify content for various channels and formats (web, social media, video, forums) while preserving originality and clarity.

• Stay informed about the latest trends, developments, and data pertaining to the future of higher education.

• Evolve and adapt to the changing needs of the Inspira Education team in a fast-paced growth environment.

⛳️ Requirements

• A minimum of 2 years of experience in copywriting and editing.

• Comprehensive understanding of on-page SEO principles (E-E-A-T, search intent, semantic SEO, helpful content guidelines, information gain) and the ability to format content to enhance visibility on SERPs.

• Strong grasp of Generative Engine Optimization (GEO) strategies and the skill to format content effectively for visibility in LLM-driven environments.

• Proven ability to adapt content across various channels and formats (web, social media, video, forums) while maintaining originality and clarity.

• Exceptional research abilities and capacity to comprehend complex topics and create targeted content.

• Proven skill in simplifying intricate subjects into engaging, digestible, and user-friendly content.

• Strong collaboration capabilities.

• Excellent attention to detail and a commitment to accurate grammar.

• Ability to manage multiple tasks and meet strict deadlines.

• Outstanding time management skills with the ability to multitask, adhere to deadlines, and uphold high standards.

• Capability to follow specific guidelines for formatting, SEO, GEO, and conversion.

• Bonus: Experience with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing.

🏝️ Benefits

• Health, dental, and vision insurance, with base plans fully covered by the employer.

• Flexible paid time off (PTO) and paid holidays.

• 401(k) plan with company matching contributions.