Senior/Lead Product Marketing Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Lead and expand the Product Marketing department with a proactive approach.

• Formulate marketing strategies for our B2C offerings and B2B platform functionalities.

• Enhance product mechanics and design through validated, market-driven improvements.

• Establish effective partnerships with traffic acquisition collaborators.

• Develop positioning and distinctive value propositions.

• Work collaboratively with product, design, and development teams.

• Track KPIs (conversions, engagement, retention, launch effectiveness).

• Consistently generate, validate, and prioritize innovative hypotheses for A/B testing and funnel enhancements.

• Improve conversions throughout key funnel stages—from initial contact to deposit (aiming not only to meet market benchmarks but to exceed them).

• Initiate strategies to boost conversions, user engagement, and retention.

• Align marketing initiatives with the product roadmap.

• Organize marketing launches and market entries.

• Perform market analysis, competitor assessment, target audience, and customer development research.

• Collaborate closely with stakeholders to establish product positioning, messaging, and unique value propositions that resonate with market needs and effectively convey product advantages.

• Gather feedback and analyze website and product metrics to assess feature/product adoption and customer interaction, guiding ongoing marketing strategy and product development.

• Utilize AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to expedite research, ideation, and implementation.

• Evaluate the impact of initiatives and promotional outcomes.

⛳️ Requirements

• Over 6 years of experience in Product Marketing, Product Growth/Management, or related roles within a fast-paced B2C tech startup/product in the iGaming/Gambling sector.

• Demonstrated marketing proficiency and understanding of the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is essential.

• Successful track record in launching products, developing and executing go-to-market (GTM) and positioning strategies, and implementing marketing campaigns.

• Experience establishing successful collaborations with Counter-Strike (CS) streamers.

• Proven ability to drive a startup project towards becoming a market leader.

• Prior experience in startup environments with swift iteration cycles.

• Experience in leading or mentoring PMM teams or cross-functional groups, or a strong interest in taking on a leadership role.

• Proven hands-on experience in building and scaling marketing processes from scratch.

• Comprehensive knowledge of the entire product lifecycle, from ideation to market launch and beyond.

• Strong understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and key metrics.

• Experience utilizing analytics tools to transform data into actionable insights.

• Excellent data analysis skills, capable of managing large datasets and providing practical recommendations.

• Enthusiasm for gaming, esports, and the CS2/CS:GO community.

• Fluency in Ukrainian or Russian and proficiency in English for technical collaboration within a remote/global team environment.

• Willingness to work within the CET/EET time zone.

🏝️ Benefits

• Competitive compensation package based on your experience and skills.

• Fully remote work with flexible hours (within the CET/EET time zone) from any location you prefer.

• 29 business days of vacation along with paid sick leave.

• Provision of corporate equipment (laptops, monitors, etc.).

• Opportunities for professional courses/certifications (200 EUR per year).

• Work in a startup environment with advanced technologies and unlimited investments in software enhancements, free from legacy systems or outdated solutions.

• A values-oriented culture fostering a friendly and supportive workplace.

• A matrix organizational structure designed to facilitate communication, eliminate barriers, and enhance efficiency.