Product Marketing Manager

This is a fully remote position, open to applicants in Greece.

📋 Description

• Take ownership of the strategy, planning, and implementation of GTM activities for new product launches, feature upgrades, and commercial initiatives.

• Establish segmentation, targeting, and positioning strategies that align with market opportunities and customer value.

• Collaborate with Product, Sales, and Marketing to develop integrated GTM plans that enhance adoption, create pipelines, and realize customer value.

• Work across departments to ensure that commercial teams have the necessary messaging, resources, and training.

• Serve as the advocate for the customer—providing structured insights on buyer needs, behaviors, and challenges to inform product and GTM strategies.

• Create and maintain customer personas, purchasing journeys, and use-case narratives.

• Influence product roadmaps by converting customer and market insights into requirements and opportunity assessments.

• Craft compelling, value-driven product narratives that are rooted in customer outcomes and OneOcean’s mission.

• Develop core messaging frameworks and ensure consistency across various channels, regions, and product lines.

• Collaborate with Performance Marketing to bring this messaging to life through campaigns, sales materials, and digital experiences.

• Work closely with commercial leaders to devise strategies that drive revenue—covering pricing, packaging, segmentation, and adoption initiatives.

• Analyze market performance, pipeline trends, and campaign effectiveness to refine future GTM strategies.

• Support key deals or strategic accounts with tailored value messaging, competitive positioning, and proposal contributions.

• Act as the bridge between Product, Sales, Customer Success, and Marketing.

• Influence and engage senior leaders across the organization with compelling storytelling, data-driven insights, and strong commercial acumen.

• Promote operational excellence around launch readiness, market insight sharing, and GTM process optimization.

⛳️ Requirements

• Over 5 years of experience in Product Marketing, Go-To-Market, or Commercial Strategy (preferably in B2B SaaS or technology; maritime experience is essential).

• Proven track record of successfully bringing products to market, including GTM planning, launch execution, and commercial alignment.

• Strong knowledge of customer research, segmentation, competitive analysis, and market insight methodologies.

• Exceptional storytelling and messaging abilities; skilled at distilling complex technical concepts into clear, value-oriented narratives.

• Experience in supporting or collaborating with global commercial teams.

• Strong analytical skills, utilizing data and insights to guide strategic choices.

• Comfortable operating in a fast-paced, transformative environment.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career growth.

• Flexible work arrangements and a supportive team culture.