Senior Web Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the framework, journey logic, and standards for the website.

• Take ownership of the effectiveness of page conversions and user engagement.

• Manage the brand's visibility through traditional search methods and AI-driven discovery.

• Create strategies, requirements, and briefs for internal teams.

• Collaborate closely with Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Generation, and Sales.

• Set KPIs, develop dashboards, and provide reports on website performance.

⛳️ Requirements

• Over 7 years of experience in digital/web marketing, preferably in B2B SaaS or cybersecurity.

• Strong understanding of persona-driven marketing and multi-stakeholder buyer journeys.

• Demonstrated experience in directing or briefing development and design teams.

• A history of successful cross-functional collaboration with Product, Product/Solution Marketing, Brand, Demand Generation, and Sales teams.

• Proficient in search visibility across SEO, AEO, and GEO.

• Familiarity with the contemporary web marketing stack (CMS platforms, A/B testing tools, SEO/AEO tools).

• Capability to convert business objectives into precise technical and design requirements.

• A data-centric approach combined with strong communication skills across functions.

🏝️ Benefits

• Healthcare insurance.

• Pension/retirement matching.

• Comprehensive life insurance.

• Employee assistance program.

• Time off plans.

• Paid company holidays.

• Meaningful work.

• Culture of innovation.

• Excellent opportunities for career progression.