Senior User Acquisition Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Launch, optimize, and scale paid campaigns on Meta and TikTok Ads;

• Manage advertising budgets, achieving targets for volume and ROMI;

• Generate hypotheses and test creatives, audiences, and bidding strategies;

• Make data-driven decisions based on AppsFlyer, Amplitude, and Tableau;

• Collaborate with the Product team to design new funnels and initiate product experiments;

• Improve funnel conversion rates (CRO);

• Synchronize with Creative Marketing, brief new concepts, and provide data-backed insights;

• Research competitors, market trends, and test new traffic channels;

⛳️ Requirements

• 2+ years of experience in User Acquisition (UA);

• Hands-on expertise in Meta Ads: setup, optimization, and scaling;

• Strong understanding of UA metrics: CPI, CPA, ROAS, LTV, CTR;

• Experience with AppsFlyer, Amplitude, and Tableau;

• Understanding of what makes a creative strong (hook, format, narrative);

• Proficient in English (B2+);

• Experience with TikTok Ads, Google Ads, or web-to-app/web-to-web funnels is a plus;

• Background in Self-development, EdTech, Health, or Lifestyle apps is a plus;

🏝️ Benefits

• High level of ownership and direct impact on product and business metrics;

• Involvement in creative strategy (not just traffic acquisition, but shaping how the product is communicated);

• Fast experimentation cycles without bureaucracy;

• SKELAR Platform: the operational core of a venture builder that helps founders move from zero to one more quickly;

• Networking and experience sharing as part of the culture;

• Exclusive domain education: training programs for teammates;

• Impact on systemic aid for Ukraine through the SKELAR foundation;

• An ecosystem for productive work: inspiring spaces that drive results;

• Care for daily comfort: breakfasts, lunches, access to sports training, medical insurance, and paid travel;