Senior User Acquisition Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee and optimize daily user acquisition efforts across Meta, Google App Campaigns, TikTok, Apple Ads, in-app ad networks, and programmatic DSPs.

• Manage and expand a significant monthly acquisition budget.

• Develop user acquisition strategies and channel mixes using data-driven insights.

• Experiment with new channels, platforms, and targeting methods.

• Foster relationships with platform and network partners.

• Maintain and enhance measurement frameworks, including AppsFlyer, SKAN, postbacks, event taxonomy, and fraud detection.

• Direct the creative pipeline alongside the creative team, which includes generating concepts, hooks, briefs, structured testing, creative rotation, and scaling successful campaigns.

• Monitor competitors within the poker, social casino, and mobile gaming sectors.

• Collaborate with creative and product teams on app store conversions, screenshots, videos, custom product pages, store listing experiments, and ASO.

• Optimize for CPI and D7/D30/D90 ROAS and enhance cohort quality through retention and payer conversion.

• Collaborate with BI on LTV predictions to inform spending and bidding strategies.

• Share insights on user acquisition and cohorts with product teams to enhance retention and monetization.

• Provide weekly reports on expenditure, cohort quality, and forecasts.

⛳️ Requirements

• A minimum of 5 years in mobile user acquisition, with at least 3 years in the gaming industry.

• Strong preference for experience in F2P poker or social casino.

• Proven experience in scaling a title through its launch and early growth phases.

• Demonstrated ability to scale large monthly budgets profitably while adhering to strict ROAS targets.

• Extensive hands-on experience with Meta, Google App Campaigns, TikTok, Apple Ads, and in-app ad networks, including AppLovin, Unity, ironSource, or Moloco.

• Experience in creating, briefing, and refining mobile game advertisements at a high volume.

• Strong understanding of AppsFlyer, SKAN, and incrementality testing.

• Experience utilizing LTV predictions to inform spending decisions.

• ASO experience, especially in conducting store listing tests and creating custom product pages, is highly advantageous.

• Existing relationships with advertising platforms and networks are a plus.

• Comfortable working independently in a small, dynamic team environment.

• Proficient in English.

🏝️ Benefits

• Competitive salary along with performance-based bonuses.

• Opportunity to engage with cutting-edge technology in the blockchain and online gaming sectors.

• Flexible working hours.

• Option to work entirely remotely.

• A collaborative and inclusive team culture.

• Opportunities for professional development.

• Potential for career advancement within a rapidly growing company.