Senior Technical Product Manager – Identity

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Propose the strategic direction for product platform and feature areas, backed by well-structured business cases.

• Determine which challenges are significant enough to address and define the solution landscape, emphasizing identity graphs, identity spine, audiences, and measurement.

• Own the feature specifications for platform-level functionalities, considering cross-system complexities, downstream application effects, and operational and technical aspects within the Basis ecosystem.

• Validate intricate or uncertain feature proposals through proof-of-concept testing, data analysis, and direct collaboration with engineering teams.

• Facilitate engineering consensus on technically challenging features and platform decisions, manage trade-offs, and ensure that development resources are directed towards the right priorities.

• Identify and assess opportunities in collaboration with external partners or internal product teams, overseeing the delivery of enhancements from start to finish.

• Establish metrics for monitoring the effectiveness of identity and audience-related features, including match rates and identity stability.

• Provide clear communication to other teams regarding the roadmap and upcoming plans.

• Create documentation that outlines the campaign and customer data ecosystem for effective communication across leadership, product, design, and engineering, while also developing a reusable knowledge repository.

• Continuously collaborate with QA to improve platform validation coverage.

• Work in conjunction with market research, cross-departmental stakeholders, engineers, designers, and QA teams.

• Track the effects of feature rollouts and evaluate returns on product investments.

⛳️ Requirements

• Over 5 years of product management experience in ad tech, identity, or martech platform-oriented products.

• Strong technical comprehension of identity and addressability signals, including MAIDs, cookies, and prevalent industry identity frameworks such as UID2.

• Proficiency in identity resolution, encompassing matching strategies, coverage/accuracy trade-offs, and measurement impact.

• Experience in crafting detailed product and technical specifications.

• Ability to collaborate with engineers on technical design trade-offs involving platforms, frameworks, scalability, and performance.

• Experience across the complete development cycle or projects in a dynamic work environment.

• Strong knowledge and experience with relational databases and SQL.

• Resourceful and self-sufficient.

• Dedication to fostering inclusive, respectful environments where all perspectives are valued and supported.

• A thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

• Experience in identity products for AdTech/MarTech and familiarity with relevant regional and state privacy regulations such as GDPR, CCPA, COPPA, and ATT are advantageous.

• A solid understanding of operating system and network fundamentals, including the browser request lifecycle, mobile/desktop OS, and network protocols, is a significant plus.

• Identity, education, and employment history verification is required for all hires.

🏝️ Benefits

• Flexible work week.

• 401k/RRSP matching.

• Mental health support.

• Paid sabbaticals.

• Generous parental leave.

• Flexible work options.

• Competitive benefits.

• Remote, hybrid, or on-site work options available across the U.S. and Canada.

• Flexible work arrangements throughout the U.S. and Canada.